The following is the The waves are coming! Bright digital life in ASEAN and South Asia From Deloitte Consulting recommended by recordtrend.com. And this article belongs to the classification: Deloitte Consulting , Digital economy, research report.
The report points out that young and dynamic ASEAN and South Asian countries are becoming the future stars of digital life development. In the huge opportunities contained in digital life, these regions are becoming the emerging “afterwave” in the global scope. Deloitte through the Singapore, Malaysia, Thailand, Indonesia, the Philippines, India, Bangladesh and Pakistan eight age groups of the survey, found that 21-40 years old young people’s digital life is the most abundant, digital payment is as the entry point and more application scenarios are connected, changing the user’s social, financial services, digital entertainment, lifestyle Business and shopping.
On the one hand, digital wallet is widely used in online shopping, transfer and offline payment, and micro payment is dominant. The main reasons for users to choose digital wallet are convenience, avoiding contact with paper money and extra discount. On the other hand, mobile apps in ASEAN and South Asia are actively used: in the financial services category, mobile banking and digital payment are the two most used functions of financial apps; in the digital entertainment category, film and video, social networking and music are the three most popular digital entertainment modes for young people; in the life services category, car Hailing service, News Books and work cooperation are used more frequently; in the e-commerce service category, car Hailing service, News Books and work cooperation are used more frequently In sub commerce, convenience, variety of products and lower price are the top three reasons for online shopping. At the same time, after this year’s epidemic, the utilization rate of the above digital services has increased significantly.
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