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The following is the Third quarter network service report 2020 From GP Bullhound recommended by recordtrend.com. And this article belongs to the classification: research report, network service.
GP bullhound released the “third quarter network service report 2020”, which analyzes three major trends of the industry:
Achieving long-term excellent operation is the key to the success of e-commerce
Thanks to covid-19, the momentum of online shopping has accelerated rapidly. However, the challenges of digital priority business and traditional business are still quite different. According to the data released by IBM in August 2020, the transformation from physical store to digital store has accelerated for 4-6 years due to covid-19. However, many brands are not fully prepared for e-commerce operations in the fourth quarter of 2019. For example, 41% of companies do not have a dedicated team to manage the e-commerce supply chain.
The need for salesforce solutions drives interest in large-scale professional capabilities
The demand for digital first marketing strategy promotes the focus on the B2B technology stack of salesforce cloud first, which can benefit the remote operation team. After achieving 29% growth in the second quarter, salesforce’s fy2021 guidelines are an example of this demand. Despite the obvious advantages of integrating salesforce, 70% of enterprises are still trying to integrate salesforce with other applications and platforms. As enterprises make full use of the advantages that salesforce can produce, the demand for professional organizations of salesforce will promote the major integration in this field.
Buyers are looking at data analysis
In January 2020, Google followed the precedent of apple and Mozilla, and announced to phase out third-party cookies in its Chrome browser by 2022. Internet advertisers are trying to cope with the world after cookies. According to the statistics of salesforce in 2020, 52% of global advertisers use or plan to use third-party online data. More and more data management platforms are seeking to create alternative tools to help advertisers track data. This shift is expected to result in a large number of transactions around data as a service and marketing analysis providers.
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