Ali Research InstituteLife dataresearch report

Trend report of children’s water cup industry in 2021 From Ali Research Institute

The following is the Trend report of children’s water cup industry in 2021 From Ali Research Institute recommended by recordtrend.com. And this article belongs to the classification: Life data, research report, Ali Research Institute.

According to the latest trend report of children’s water cup industry in 2021 jointly released by tmall new product innovation center, tmall maternal and infant industry, Ali Research Institute and Kantar, Baoma baopa’s demand for children’s water cup is more diversified, mainly reflected in material upgrading, heat preservation effect and function, and the overall shape of “high appearance value”. In recent years, with the expansion of the maternal and infant market, the related products show great potential and new development trend.

Among them, driven by the demand growth of middle-aged and older children aged 4 to 12, the sales of children’s water cups increased by 42% year on year last year. The brand concentration of children’s water cup market is general. The loyalty of the post-80s and post-90s Baoma baopa to the brand has not yet been established, which still leaves room for new brands to enter. At the same time, the segmentation market driven by consumption upgrading is also forming. With the continuous expansion of the post-80s and post-90s Baoma baopa groups who pursue personality, the potential of new consumption scenarios such as children’s water cup will be further stimulated in the future.

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