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Trust barometer report 2021 From Edelman

The following is the Trust barometer report 2021 From Edelman recommended by And this article belongs to the classification: Consumer research, research report.

Edelman released the “trust barometer report 2021.”. The data show that enterprises are now the most trusted institutions in the world, making enterprises surpass non-governmental organizations for the first time, while the government wasted people’s trust in the first few months of the outbreak; the media is still the least trusted.

61% of respondents trust enterprises (33000 respondents in 28 countries); people trust their employers to 76%, which makes them shoulder the new responsibility of credible information sources. 57% of respondents trust NGOs, 53% trust the government and 51% trust the media. Business is now the only institution seen as both competent and ethical.

Calculation of trust degree

Richard Edelman, chief executive, said: “the most powerful country in the world has lost trust capital. The trust index of the United States is only 40%, which is the lowest level we have seen. Meanwhile, the British and German governments scored 53% and 61% respectively. Companies headquartered in these countries follow a similar pattern of trust. “

The epidemic has exacerbated persistent concerns about job security and climate change, and has led to a further decline in trust in social leaders. In addition to scientists (73%), only those close to the interviewees enjoyed a high degree of trust, whether they were from the local community (62%) or the CEO of the employer (63%).


The trust degree of search is the highest, with 56%; the trust degree of traditional media is 53%; social media is a controversial topic in the United States, with the trust index reaching a new low of 35%.

New expectations

“Businesses have to accept their broader mandate to fill the gaps left by the government,” Richard Edelman suggests This means leading the work in all aspects.

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