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The following is the UK advertising industry year end report 2020 From GroupM recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Nine months after the cowid-19 pandemic, its impact on the UK has become clearer. Overall, advertising spending is expected to fall by 4.4% in 2020, a big improvement from June’s forecast (- 12.5%). Although the economy is still weak, but regardless of the size, marketers have shown relative flexibility.
One of the “highlights” of advertising in 2020 is online advertising. Pure broadcast online advertising will grow by 16% in 2019 and 4.9% in 2020. There should be 12% growth next year, and the growth rate will drop to 7% after 2021.
In addition, e-commerce in the UK accelerated by 53% in the third quarter. It is expected that e-commerce related advertising will continue to grow rapidly, with a growth rate of about 50% this year and 66% next year, reaching 2.4 billion pounds by 2024.
In television, advertising spending is expected to fall by 10% in 2020, the biggest drop since 2009, but better than expected earlier this year. It is expected to grow by 10% in 2021 and return to the level of 2019 in 2022. Although streaming media service has been widely concerned by the industry, traditional advertising supported TV is still doing a lot of work to support the brand building of marketers. Moreover, traditional media are looking for ways to add value to customers.
In 2020, print media, including newspapers, magazines and their digital expansion, will account for 7% of UK media advertising revenue, down from 9% last year. Revenue is expected to fall 23% this year and rebound 13% in 2021.
UK outdoor advertising spending will fall by 45% in 2020. However, most of the losses will recover next year and the media is expected to grow by 31%. Digital outdoor advertising currently accounts for about 60% of the branch and will continue to grow next year and beyond.
Cinemas are most affected by the pandemic, and advertising revenue is expected to decline by 80% in 2020. But there will be a strong rebound of 160% in 2021.
In 2020, the expenditure on audio advertising will decrease by 16%, and it will increase by nearly 12% in 2021.
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