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The following is the UK consumer report 2021 From Zenith recommended by recordtrend.com. And this article belongs to the classification: ZenithOptimedia, Consumer research, research report.
Zenith UK released the UK consumer report 2021. If 2020 teaches us anything, it’s flexibility. In 2021, flexibility and zero commitment become more important for transformation.
Zenith’s research on consumer spending since the blockade shows that the wealthiest families can save more than 25% of their household spending due to reduced spending on commuting, entertainment and travel and leisure. The top 10% of households are saving, with each saving about 350 a week. Over a 12 week lock-in period, the money amounted to more than 4000 pounds.
After the crisis, “cautious luxury” consumers expect to increase unnecessary consumption. However, 45% of Britons think their way of shopping will change forever and will react strongly to targeted brands. Among them, 62% of consumers are more likely to buy goods from companies they think are good for society, and 42% are willing to pay a premium for domestically produced products. In contrast, one third of consumers (33%) believe that the crisis will not change their lives.
Overall, 51% of Britons think they are more likely to return to their former state. Adults aged 30-59 are most likely to report that they will change their lives after a pandemic. 20% and 18% of Britons aged 18-30 and over reported that they would not change their lives, respectively.
On average, Britons who work from home can save 44.78 a week by cutting back on commuting and buying lunch. Londoners save the most by working from home, averaging 57.78 a week, which may reflect the higher cost of commuting in the capital. Working from home in Scotland (￡ 35.47), the Northeast (￡ 35.65) and the Southwest (￡ 37.47) also saves money. Two thirds of employees said they were more productive when they worked from home.
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