The following is the University E-sports Report From Stream Hatchet recommended by recordtrend.com. And this article belongs to the classification: User Research, research report, Network entertainment.
Stream hatchet has made an in-depth study of College E-sports. There are plenty of opportunities for the development of E-sports in universities, but its decentralized structure needs to be solved. The popularity of popular culture makes college students’ E-sports more easily recognized by people, but there are still some obstacles. In terms of audience rating, from 2018 to 2019, there has been an amazing growth in University E-sports. However, the new crown pandemic in 2020 has taken a heavy hit. If the students are not on campus, the event will be cancelled, and the transition to online form is also a challenge for the league and event operators. All this resulted in a 44% reduction in viewing time last year. However, when the flow of University E-sports events increases by 95%, how can the number of spectators drop so much? The lack of word-of-mouth marketing on campus, coupled with the influx of people on various platforms caused by the new crown pandemic, leads to intensified competition.
Plans to try to unify the industry are still messy, which is a problem for economic growth. Companies like playvs and CSL are trying to offer solutions. They are successful, but that is not the answer at all. What about NCAA? NCAA voted to abandon E-sports in April 2019, which means universities will set up their own programs. NCAA’s governing bodies help build ecosystems, but they also encounter tricky situations, such as other regulations.
Looking forward to the future, University E-sports is likely to return to its encouraging trend. The program continues to create new avenues for students seeking to participate, universities are striving to build communities within the industry, and brands are allocating more budgets for E-sports. If university E-sports want to continue to achieve growth, it needs to establish a unified structure.
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