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Us alternative meat, egg and milk industry report in 2019 From Food Association

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The following is the Us alternative meat, egg and milk industry report in 2019 From Food Association recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

The good food Institute released the “report on replacing meat, egg and milk industry in 2019”, which provides an overview of the vegetable food industry, focuses on the main development in 2019, and forecasts the trend in 2020 and beyond.

The report evaluates the top 10 U.S. retail sales of vegetable meat, milk and cheese brands in 2019. Compared with the same period last year, the category of vegetable meat, milk and cheese changed little. Nine of the top 10 brands maintain their 2018 retail status in all three categories. The 10 best-selling brands of vegetable meat accounted for 89% of retail sales, slightly less than 90% in 2018. It is worth noting that almost 10 of the top selling brands of vegetable meat focus on the taste, texture and appearance of animal meat that matches the product. These products account for about 63% of UPC but 84% of sales in this category, highlighting consumer interest in plant meat products that are very similar to animal meat.

In the vegetable milk category, the top 10 brands accounted for 82% of retail sales, slightly down from 83% in 2018. The top 10 brands in the emerging vegetable cheese category account for 94% of retail sales and have been stable since 2018.

According to GFI, private label sales account for 1.6% of the vegetable meat market. Private brand products play a more important role in the more developed vegetable milk category, and the brand of private plant dairy products accounts for 13.9% of this category. In the less developed vegetable cheese market, private brand only accounts for 2%.

In these three categories, there are several factory based brands. Field toast is one of the best-selling brands of vegetable meat and vegetable cheese products. There are also smaller brands in the top 10 of vegetable meat and vegetable dairy products, such as westoy and Pacific Natural. In the future, as brands hope to expand their product portfolio through complementary products, more brands may participate in multiple categories.

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