The following is the Us video market report in the second half of 2020 From FreeWheel recommended by recordtrend.com. And this article belongs to the classification: research report, Network video.
According to the 10th anniversary edition of the US video market report released by freewheel, the advertising department of Comcast, over the past decade, as people’s consumption of media has become fragmented on different devices, many people have returned to their living rooms to watch online TV. This special issue of industry benchmarking research program presents the events of TV development in the past decade in the form of time axis. Through the data and observation of the past few issues, it highlights the change moments of the past decade, and compares this history with the data of the second half of 2020.
“We’ve seen tremendous changes in the television industry over the past decade, which makes it crucial for marketers to grasp trends in distribution, profitability, audience behavior and advertising experience.” “Over the past 10 years, video market reports have become a reliable source of data, background and commentary on these changes,” said Dave Clark, general manager of freewheel. In this time frame, the biggest problem is fragmentation, but ironically, as online TV continues to lead, the fragmentation of video viewing brings viewers back to their living room. ” The report reveals how consumers accept networked devices to view quality content, and how the devices they choose change over time as distribution channels change. According to the analysis, 12% of video views in the fourth quarter of 2012 were viewed on devices other than laptops. In contrast, in the second half of 2020, non desktop devices accounted for 84% of advertising views, and their share increased seven times. Consumers have returned to the living room to watch TV, and connected TV (CTV) has played an important role in this transformation. CTV currently accounts for 62% of all measured ad views, with roku and fire TV contributing 72% (43% and 29% respectively).
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