The following is the Us video report in the second half of 2020 From FreeWheel recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing, Network video.
Freewheel released the “US video report for the second half of 2020.”. Now, we see a fragmented video market across systems, content and operations moving towards integration, including content aggregation, system simplification and operation integration. 2020 is likely to be the turning point of digital video and TV development.
Highlights of the report:
The way consumers watch TV is simplifying
In 2011, traditional media companies launched TV everywhere (TVE), enabling consumers to access content on more platforms. Many media companies, including ESPN, CNN and fox, have launched TVE applications. According to reed Hastings, chief executive of Netflix, TV everywhere is Netflix’s biggest competitor. By 2020, TVE will account for 40% of video advertising views, but streaming media services will follow, accounting for 38%, and the growth rate will be faster than TVE.
The golden age of TV promotes the popularization of CTV
In 2013, the golden age of television ushered in high-level script programs, including AMC’s bad boy and FX’s shield. Award winning entertainment accelerated CTV’s audience growth. At that time, only 2% of the ad views were contributed by CTV, and its share more than doubled the next year. Seven years later, CTV has accounted for 62% of advertising views.
Video advertising program purchase solution is maturing
Advertising program purchase was initially developed for display advertising, and in 2015, bidding was transferred to video. In 2017, appnexus released a report highlighting the potential revenue growth associated with the tool. In the next few years, a series of planned solutions emerged. At present, 24% of video advertising transactions are completed through advertising program purchase. Even if senior publishers want to reduce the number of their advertising program purchase partners, this number will still be expected to grow.
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