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Video trend report for the fourth quarter of 2020 From TiVo

The following is the Video trend report for the fourth quarter of 2020 From TiVo recommended by And this article belongs to the classification: research report, Network video.

TiVo released the fourth quarter of 2020 video trend report. Some activities are common novel coronavirus pneumonia before, but now even if infection is controlled, they will not be done frequently. One of them is to watch movies in a movie theater.

TiVo surveyed more than 4500 adults (over 18 years old) in the United States and Canada. Many of them no longer seem to be keen on activities that may involve people, even before a pandemic they are likely to do so. In fact, respondents said they would reduce their visits to indoor shopping malls (42%), indoor restaurants (42%) and concerts or theatres (42%). Of course, some people will participate in these activities again after the pandemic subsides and return to pre pandemic levels (40%, 40% and 41%, respectively).

Novel coronavirus pneumonia (44%) showed that they saw fewer times in the cinema than before the new crown pneumonia. On the contrary, 31% of the respondents said they were more interested in watching the new film release at home, even after the end of the pandemic; 29% of the respondents were interested in watching the new film release at home. In addition, other studies have found that young people (18-34 years old) are more willing to pay for new movies at home than older people.

For example, data from hub entertainment research shows that the ability to watch newly released movies at home is one of the drivers for adding subscription video services. HBO Max will present a new version to Warner Bros. at the same time that it will be released in theaters this year. HBO Max’s share of new subscribers to any new TV subscription service will increase between November (7%) and December (13%). In addition, 12% of the respondents who joined HBO Max said they did it for the sake of watching a play or movie.

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