The following is the Voice search report 2021 From The colony recommended by recordtrend.com. And this article belongs to the classification: machine learning, research report.
GroupM has released the “voice search report 2021”, and Indian consumers are becoming more and more accustomed to using voice technology. For example, voice search in India has soared by 400% in the past year.
Technology has greatly changed our behavior, from the way we shop to the way we communicate with each other. One of the key technologies to change the way we interact with devices is voice element. Consumers are using voice technology to order food, navigation, travel, etc. Indian Internet users are rapidly adopting the technology and finding comfort in it.
The surge of voice search, the rapid popularity of virtual assistant, robot integration, and the development of voice e-commerce will change the dynamics of brand and consumer contact. Therefore, marketers need to study the impact of voice technology on consumer behavior, and should use voice technology to improve the performance of marketing activities. Various brands have begun to combine voice assistant with customer service to provide better services, such as CPG. AI and machine learning will further help enterprises improve customer experience and return on investment (ROI).
The report highlights the development trend of voice technology in some emerging markets, and suggests that brands follow some strategies to achieve better results. Through the report, GroupM hopes to help all brands find their voices to meet their future needs.
In 2020, India has 574 million active Internet users, almost all of whom are using mobile phones. In 2020, the proportion of users who conduct voice search on mobile devices has increased by 270%.
In general, 6 out of 10 users use Google Voice assistant on their mobile phones. Multilingual Indians often find sound easier and faster than typing.
Four out of 10 users are interested in voice features, which helps them use their favorite applications more easily.
For young people, using voice assistants is a way of life, especially for entertainment and information.
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