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The following is the When “double 11” meets video From User report of e-commerce double 11 in 2019 recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
In combination with the characteristics of 360 e-commerce crowd, 360 marketing college released the user report of “e-commerce double 11 – when double 11 meets video in 2019”. According to the report, the 11th “double 11” is becoming more and more popular. The turnover of tmall’s “double 11” reached 268.4 billion on the same day, up 25.7% year on year. The total amount of orders placed by Jingdong from January 1 to November 11 reached 204.4 billion, up 27.9% year on year.
When netizens use PC to pay attention to “double 11”, the morning period increased by 1.5%, and the mobile terminal increased by 0.7% in the morning. On November 10, netizens began to prepare for “double 11” from 7:00 p.m. On November 10, this year, the month on month flow growth was the largest, reaching 34.8%, which was higher than that in the same period. On November 11, this year, the month on month traffic growth was much more stable than that in the same period. Netizens have been used to surfing the Internet by mobile phones. It is more convenient for netizens to participate in double-11 by using fragmented time anytime and anywhere.
From October 20 to November 12, 2019, the activity of major e-commerce apps in the market increased by 98.3% compared with the same period. The activity of APP on the day of “double 11” increased by 74.9% year on year, far less than the 159.9% increase of the previous day. Choosing goods, checking goods and adding shopping cart are the best ways to welcome the arrival of zero point. The activity of group shopping guide and discount rebate app has increased significantly, reflecting that netizens are more sensitive to price. The share of social e-commerce increased from a quarter last year to more than one-third this year, and the share of comprehensive e-commerce remained the largest. Among the mainstream apps in the market, Taobao was the most active one on the day of “double 11”, followed by pinduoduo.
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