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The following is the White paper on alco pop category culture of Chinese young people’s low tide drinking From Youth annals recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.
Although low tide drinking Alco-pop occupies only 0.3% of the market share in China’s trillion drinks market, its growth rate has exceeded the Baijiu, beer and red wine in recent years, and has a large growth prospect.
Looking around the alco pop market in the United States and Japan, the alco pop brand of the United States is white claw In 2019, it will become a phenomenal hot product, which has become the pronoun of low alcohol drinking alco pop in the eyes of young people in the United States. In Japan, Suntory and Leyi premix have been growing for the 12th consecutive year. In a more culturally diverse and unique Chinese market, low alcohol drinking alco pop has a bright future.
The emergence of low tide drinking alco pop really meets the needs of some consumers who have been ignored by the traditional liquor market for a long time. This part of consumers are broad, and their consumption is daily and high frequency. The root of their needs is not a flash in the pan, but the irresistible trend of individuation of Chinese young people, the change of youth culture and individual self-reliance My deep emotional appeal is driven by the general trend. We have reason to look forward to the unlimited possibility of China’s low tide drinking alco pop market in the future.
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