The following is the White paper on China’s online high growth consumer market in Q1 2021 From Magic mirror Market Intelligence recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report, network marketing, Industry information.
At the end of 2020, we find that there are so many brands and consumption concepts with young purchasing power.
Consumers are constantly updating their grass planting list under the threat of beauty economy, blind box economy, CO branding boom and free milk tea. Discount, live e-commerce and buying traffic become the three axes of brand growth. However, with the fading of traffic advantage, when consumers begin to be immune to live e-commerce and content marketing, brands begin to face the problem of growth.
In 2021q1, we once again entered the new consumer market. The total sales volume of Taobao tmall exceeded 1700 billion yuan, with a year-on-year growth of over 39%. We found super brands with a year-on-year growth of over 30%, sales volume of over 10 billion + Super categories, sales volume of over 100% and sales volume of 500 million + and 19 high growth sub markets and new concepts. Which brands and racetracks have withstood the test of the market? What new species have seized a new round of traffic with differentiation? Despite the ebb and flow, the new consumer market has never been short of waves.
The following is the full text of the white paper:
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