The following is the White paper on China’s ready to grind coffee industry in 2021 From Deloitte & Mumian capital recommended by recordtrend.com. And this article belongs to the classification: Deloitte Consulting , Life data, research report.
Deloitte China and Mumian capital jointly released the white paper on China’s ready ground coffee industry (hereinafter referred to as the “white paper”), which reveals the current situation and prospects of China’s ready ground coffee market from three aspects of consumption demand, competition pattern and business model. Meanwhile, it points out that the two consumption scenarios of “fast coffee” and “slow coffee” are driving the evolution of business model, and ready ground coffee brands need to grasp the key success factors So as to achieve growth.
In recent years, Chinese consumers’ acceptance of coffee is also increasing, and gradually develop the habit of drinking coffee. Analysis shows that the coffee penetration rate of white-collar workers in the first and second tier cities has risen to 67%, which is equivalent to the tea penetration rate. In addition, white-collar workers in the first and second tier cities who have developed the habit of drinking coffee have consumed 300 cups a year, which is close to the level of mature coffee market. More than 50% of white-collar workers in the first and second tier cities will continue to increase the frequency of coffee intake. At present, Chinese coffee consumers are mainly white-collar workers in first tier cities aged 20-40, most of whom have higher education and income level. With the further improvement of education and disposable income, potential coffee consumers are expected to continue to expand.
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