The following is the White paper on content marketing trends in 2021 From Yi en recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
Affected by the economic environment and epidemic situation, marketing presents more new trends and changes. Advertisers are more inclined to invest the budget into the marketing tools of effect transformation. The direct sales transformation ability and the flow of the platform are the most important factors for advertisers to choose the platform. Short video has become the main channel of brand choice marketing. Nearly 50% of advertisers have positive confidence in the marketing market in 2021 and will increase budget investment. With the emergence of new consumer brands and the redefinition of consumer groups, circle marketing has become an important means of brand precision marketing.
How to improve the input-output ratio under the digital strategy challenges all aspects of the marketing link; how to effectively build brand user data assets, deepen user insight and guide the action plan; how to use AI technology to optimize the marketing efficiency in the scene of content creativity, marketing automation and intelligent customer service. Yien data released the “white paper on content marketing trends in 2021” to gain insight into new trends and trends of content marketing, hoping to provide some reference for brand marketing strategy formulation.
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