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The following is the White paper on digital marketing insight of China’s consumer durable goods industry in 2020 From Digital&JINGdigital recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
The new era of China’s consumer goods has arrived, and everyone is in the mountains. For China, in the “troika” of consumption, investment and net export, consumption contributed 57.8% to economic growth, driving GDP growth by 3.5 percentage points, becoming the first driving force for economic growth for six consecutive years. For the world, in the foreseeable future, China’s consumer market will become the largest domestic market in the world. In 2019, China’s total retail sales of consumer goods reached 41.2 trillion yuan, exceeding 40 trillion yuan for the first time. Therefore, China’s consumer market will become the world’s largest domestic market in the foreseeable future, which is not one of them. In this round of surging new consumption wave, how should the brand manage itself?
In fact, there are many myths about the Durable Consumption Goods, which is a typical example of marketing cases. According to the world brand laboratory, the ten most popular brands of consumers in mainland China in 2020 were HUAWEI, Moutai, LV, Dior, apple, Haier, millet, Starbucks, Nike and Nike. Most of them come from the industries of home appliances, mobile phones and consumer goods. Why can the brand of durable consumer goods be so popular? What kind of marketing methods have they adopted? What are the references? What changes will China’s digital era bring to marketing? How can brands make good use of the mature marketing technology service? Most importantly, how can we build an ideal digital private traffic system?
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