The following is the White paper on digital transformation of China’s retail channels From Aowei Consulting & Ali Research Institute recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
Aowei consulting, together with ALI Research Institute, released the white paper on digital transformation of China’s retail channels, pointing out that in many developing countries, including China, offline sales channels still play an important role in the retail ecosystem.
The digital wave of globalization is surging. In order to meet the ever-changing and upgrading consumer demand, major brand manufacturers and retailers actively promote various digital innovations. Represented by e-commerce, its rapid development for the promotion of retail industry is obvious to all, which strongly confirms the endless business opportunities released by digital empowerment. However, in the overall digital pattern of retail business, there is still a “fortress” – offline channel that has not been completely conquered.
The report points out that ertm (digital distribution channel) market, which mainly serves small stores and other offline traditional channels, is about to enter a golden decade: by 2028, the total market size is expected to reach 1.1 trillion yuan, and ertm will serve about 12% of the total sales of China’s retail industry, which is expected to conquer half of the offline channels.
Digital retail industry in full swing
The world we live in is rapidly becoming digital – technological innovations such as e-commerce, cloud computing and mobile payment have completely changed consumer behavior, interaction, shopping and sharing. Retail industry has always been in the forefront of the digital revolution. The rise of e-commerce has subverted the traditional entity business model. With the concept of “offline” and “online” becoming more and more vague, the two are constantly integrated in business. It is more and more precious to use data and improve the digital ability of service.
Digitization is a broad term. Some people may think that this is just a single process from paper carrier to digital media. However, when we discuss how to use “digital” to create differentiated value for business model, it covers three levels of elements.