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White paper on trend and insight of toy industry From Tmall new product innovation center

The following is the White paper on trend and insight of toy industry From Tmall new product innovation center recommended by recordtrend.com. And this article belongs to the classification: Life data, User Research, Electronic Commerce, research report.

Blind box, manual, animation surrounding More and more fashion toys add fun to adult life.

What is fashion play? It is a kind of toy type with distinctive design and aesthetic popular content, or authorized content characterized by movie, animation, cartoon or game characters, and covers a variety of forms such as personification, plush, model car, building suit, etc.

Worldwide, the global trendy game market is still in a period of rapid growth. According to authoritative data, the retail scale of the global trendy game market will double in the next five years, from about US $19.8 billion in 2019 to more than US $40 billion in 2024.

With the continuous growth of China’s economy and increasing consumer satisfaction through diversified and personalized consumption, China’s trendy game market is more active than that of the world.

Tmall new product innovation center recently released a report “white paper on trend and insight of fashion toy industry”, which shows that China’s fashion toy market is in a growth period, and there are strong potential and deepening opportunities in the future.

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