The following is the Three questions and three answers of Jingdong Logistics in 2021 From Changjiang Securities recommended by recordtrend.com. And this article belongs to the classification: Securities report, logistics.
How to view the strategic significance of Jingdong Logistics to Jingdong?
How to view the dispute between warehouse distribution mode and network express delivery?
The key success factors of warehouse allocation mode (warehouse + allocation): warehouse network layout and inventory management capability
Key success factors of network express delivery: trunk line capability and routing optimization capability
The United States: manufacturing importing country, the world’s largest consumer, direct mode Amazon > platform mode eBay, warehouse mode > Internet Express
China: manufacturing exporting country, the world’s largest manufacturing country, platform mode Alibaba > direct marketing mode Jingdong, network express > warehouse distribution mode
The category structure of Alibaba and pinduoduo is diversified; the category structure of Jingdong is relatively single, with a high proportion of single category
Standard products (less SKUs and more SKUs in stock) are more suitable for warehouse distribution mode; long tail non-standard products (more SKUs and less SKUs in stock) are more suitable for online express delivery
How to view the supply chain vision of Jingdong Logistics?
Supply chain demand characteristics: b-end users + personalization, customization, low market concentration, China’s supply chain is in the early stage of development, the head of the enterprise growth space is huge
In the sinking market, the order density is low and it is difficult to fill in the warehouse. A more matching business model is needed. There is a natural game between the brand and the retailer. Relying on the business flow of Jingdong will become a double-edged sword of JDL
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