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Global revenue of app store and Google play will reach $111 billion in 2020 From Sensor Tower

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2020 is a record year for both mobile games and non game applications. As users turn to mobile devices for education, work and entertainment, consumers’ spending on Apple App store and Google play will soar to a new height. According to preliminary data from sensor tower, consumers around the world have purchased, subscribed and spent nearly $111 billion in these two markets. Compared with the revenue of 85.2 billion US dollars generated by the app store in 2019, the growth rate is 30.2%.

Global mobile app revenue and Downloads

Globally, consumer spending on the app store reached $72.3 billion, up 30.3% from $55.5 billion in 2019. Users’ spending on Google play store has increased by 30%.

In addition to games, entertainment applications spent the most on the app store, with a year-on-year growth of 29.3%, reaching US $5.3 billion. On Google play store, social apps are the top earners, up 71.4% year-on-year, from $700 million in 2019 to $1.2 billion. In 2020, the global revenue of tiktok app store will grow by more than 600% year on year to reach US $1.2 billion. On Android devices, Google one generated the most revenue last year, with a year-on-year growth of 41.9% to $444 million in 2020.

The number of first-time installations set a new record in 2020. The total number of installations of app store and Google play reached nearly 143 billion, an increase of 23.7% over 2019 (115.5 billion).

The app store has the largest number of photo and video non game applications installed, increasing from 2.3 billion in 2019 to 2.5 billion, an increase of 8.7%. On Google play, the number of “tools” applications installed is second only to games, with 7 billion downloads for the first time, up 18.6% year on year. Zoom is the app store with the highest installed volume for the first time in 2020, with a year-on-year growth of 1686%, reaching 212.5 million times. On Google play, WhatsApp was installed the most last year, more than 598 million times.

Global mobile game revenue and Downloads

In 2020, the game revenue of the two app stores in the world will reach US $79.5 billion, an increase of 26% compared with us $63 billion in 2019, accounting for 71.7% of all in app expenditures in that year. Although mobile games generated more revenue last year, their share of total consumer spending fell by about 2 percentage points compared with that in 2019, reflecting the growth of other applications such as entertainment in the wake of the covid-19 pandemic. Games are still the main revenue of the two app stores, accounting for 65.8% and 82.6% of the revenue of IOS and Google play, respectively.

Last year, global users spent $47.6 billion on the app store, up 25.3% from $38 billion in 2019. “King’s glory” is the highest income IOS game, with revenue of $2.5 billion last year, up 47% year on year. In 2020, the revenue of Google play games will be close to US $32 billion, a year-on-year increase of 27%. The highest revenue game on Google’s platform is moon active’s “coin master”, whose revenue increased by 122% year-on-year, from $360 million in 2019 to $799 million.

In 2020, the number of mobile games installed for the first time in the two markets will reach 56.2 billion, with a year-on-year growth of nearly 33%.

In 2020, App Store games will be downloaded 10.1 billion times worldwide, with a year-on-year growth of 9.8%.

More reading: Sensor Tower: global mobile game download list in July 2020 sensor tower: the global application revenue of Q3 will increase to more than US $29 billion in 2020, with a year-on-year growth of 32% sensor tower: the revenue of China’s mobile game in Q3 will increase 127% year-on-year in 2019 Sensor tower: Top 10 mobile game downloads in June 2020 top 10 Tencent “peace elite” top 5 sensor tower: Top 10 mobile game revenue in July 2020 top 2 sensor tower Tiktok tiktok and TikTok in November 2020, the world’s top mobile apps revenue list topped the list of Sensor Tower:2016 Q1 iOS and Android applications. The number of applications downloaded was 17 billion 200 million, up from 8.2%Sensor Tower:2020 in October. The world’s popular mobile apps (non gaming) revenue TOP10 voice revenue reached 115 million U.S. dollars Sensor Tower:2020 year. The world’s most popular entertainment application was the tiktok. Tower: Global app spending will reach US $407 million in Christmas 2020, up 35% year on year

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