The following is the 2021 the first half of the world list of popular entertainment applications – tiktok and TikTok won the double list. From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Short video, Mobile applications.
According to sensor tower store intelligence data, global consumer spending on entertainment applications accelerated in the past year, double the growth rate before the outbreak. At the same time, people’s preference for online entertainment content is also increasingly diversified. Compared with short video and long video, consumer spending on live broadcast and comic applications is growing faster. Please refer to the following for detailed data.
Note: the data in this paper comes from the information platform of sensor tower store. The data only includes app store and Google play, excluding the third-party Android Market in China and other regions; The statistical period of the ranking data is from January 1 to June 24, 2021.
Accelerated growth of entertainment application revenue
In the first half of 2021, global consumer spending on entertainment applications reached US $4.59 billion, an increase of 55.8% compared with the first half of 2020. As a comparison, in the first half of 2020, entertainment application revenue increased by 28.5% year on year, and in the first half of 2019, the growth rate was 26.1%.
The dividend brought by the epidemic doubled the growth rate of global entertainment application revenue. In the past year, online entertainment has become an indispensable part of people’s lives. Although many countries have recently relaxed or lifted the home rule, people’s consumption of entertainment applications has maintained a strong growth.
In terms of download volume, due to the increase of advertising for shopping applications in the fourth quarter of each year, the download volume of entertainment applications usually declines for a short time, and increases in the first quarter of the next year. This rule is still applicable during the epidemic period. In the first half of this year, there were 4.47 billion downloads of entertainment applications worldwide, an increase of 6% compared with the outbreak of the epidemic in the first half of last year.
The United States has the highest income, while Japan has the fastest growth
In terms of revenue, the United States, China and Japan are the top mobile entertainment markets in the world, accounting for 31%, 27% and 17% of the total revenue in the first half of the year, respectively. The three markets account for 75% of the total global revenue.
Among them, the revenue of the U.S. and Japan markets in the first half of the year was US $1.43 billion and US $790 million, up 64% and 102% respectively, ahead of the global growth rate of 55.8%. During the epidemic period, in the high consumption market, people are more willing to pay for entertainment applications, making the United States and Japan the world’s highest income and fastest growing online entertainment markets, respectively.
In terms of download volume, the top three markets in the first half of the year were India, the United States and Brazil, accounting for 19%, 11% and 9% respectively. The global entertainment application market is still unbalanced in terms of flow and cash flow. Manufacturers should make strategic planning between seizing emerging markets and developing mature markets.
Top 10 global entertainment applications
For the first half of the year this year, the tktok for the overseas version of tktok is the highest of 9.2 yuan, and it is 74%, and it is the crown of the crown of the crown. YouTube ( Pick-up It is equivalent to 5.05 yomi Geni.
Comparing the list of 2019 and 2020, we find that, in addition to Netflix falling out of the list due to opening up independent payment channels, Disney + maintains its position by virtue of IP resources and new film promotion, the ranking of other long video applications has declined by varying degrees in the past two years. Due to the diversification of user interests and the fragmentation of entertainment time, short video, live broadcast and comic applications show a faster growth rate. The revenue of twitch’s mobile terminal increased by 135% year-on-year, making it into the top ten for the first time. Piccoma and line comics ranked higher, and the total revenue of the two comics applications increased by 153% year-on-year.
Tiktok and TikTok have won the world’s entertainment app download list for 3 consecutive years since 2018, and this year is no exception. Jitter and TikTok tiktok are expected to receive 380 million downloads in the global App Store and Google Play, the highest in the first half of the world, and second and third in India short video MX TakaTak and YouTube.
Note: the estimated revenue of sensor tower does not include the revenue generated by in app advertising, online car booking, meal ordering, online shopping and other third-party payment channels; Taxes and refunds are not included in the estimates. Download data is only used to count the first installation of app store or Google play account, and multiple installations of the same account on different or the same device are not repeated. Download data has merged multiple versions of the same app, such as Facebook and Facebook Lite. China China’s China tiktok platform September SensorTower:2018 September, June, June, TikTok and TikTok increased revenue to $10 million, up by 588%Sensor Tower:2020. China’s short video / live broadcast TOP20Sensor Tower: 2020 in the first half of the year, China’s short video / live broadcast TOP20Sensor Tower: PUBG PUBG and ” The total revenue of peace elite exceeded 1 billion US dollars, Annual growth 540% sensor tower: in July 2019, tiktok’s in app purchase revenue will reach US $11.7 million 23%Sensor Tower:2020 growth in November, the world’s top mobile apps revenue list is the first to shake the voice and TikTok is the top Sensor Tower:2019 year Christmas App Store revenue of $193 million Sensor Tower:2019 year August, pictures and videos App global bestseller list Sensor Sensor September September mobile tiktok list is still the leading global downloads in July. Load ranking sensor tower: global mobile app downloads increase by 52% in Q1 of 2020
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