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The following is the China short video industry insight report 2020 From Mob Research Institute recommended by recordtrend.com. And this article belongs to the classification: Short video, research report.
Short video breaks through the pan entertainment, anti super long video, active user scale as high as 640 million, has entered the stock battle. The commercial cash flow mode of short video is mature, and the revenue of advertising and live broadcast reward accounts for nearly 90%, with considerable revenue.
In 2016, the jitter was launched on a small scale, fast and fast, and became tiktok leader. The user stickiness and retention rate were excellent. The Kwai is transformed from GIF tool to short video community, breaking through the sinking market, and the 345 line users account for more than 60%.
In the past year, the number of new users of short video is close to 100 million, which is worthy of “sinking star”. At the same time, there is still room for 300 million sinking users of short video to grow. The quick version, which is easy to operate and earn cash, is a sharp tool to seize the sinking market.
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