Kantarresearch reportShort video

Observation on the value of top ten short video content in 2020 From Great Arithmetic & Kaidu

The following is the Observation on the value of top ten short video content in 2020 From Great Arithmetic & Kaidu recommended by recordtrend.com. And this article belongs to the classification: Kantar, Short video, research report.

As the annual inventory series “content: Observation on the value of top ten short video content in 2020” of “the voice of the general trend”, massive arithmetic, together with Kaidu, starts from the ecological content of short video, deeply excavates the renewal and upgrading of value variables brought by short video for users and brands.

We have taken stock of the hot spots of the 2020 platform. Tiktok’s consumer lifestyle and values have found that users’ demand for short videos has gradually increased from the initial sensory experience to the level of information acquisition, emotional connection, circle influence, social recognition, etc. The change that short video brings to the public is not just entertainment, it has begun to really integrate into life, precipitate relations, go deep into the circle, and even change business.

The content value of short video is being reconstructed obviously.

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