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Survey report on ecological trend of Q1 wechat video number in 2021 From Youwang data

The following is the Survey report on ecological trend of Q1 wechat video number in 2021 From Youwang data recommended by And this article belongs to the classification: Short video, research report.

In 2020, wechat video number will be born, running into the short video, live e-commerce track. Relying on the huge flow pool and strong social relationship chain of wechat, the video number has become a new traffic depression for content creators, and is also regarded as the last chance to overtake in the short video field.

In just over a year, the infrastructure has been equipped from video content to live broadcasting. Its unique advantages of “public domain + private area traffic” and the strong closed loop of “video Number + official account + small program + small shop + community + personal micro signal + friend circle” provide infinite imagination for creators.

For brand owners, the public number and video number are opened, which will lay the foundation for the future “video number become the official account of the enterprise”. More and more enterprises and institutions are entering the video number to explore new development.

What changes have taken place in the ecology of Q1 video in 2021? How do creators follow the trend? How can brand enterprises achieve new leap forward growth through video number? How can advertisers find high-quality accounts, high-quality anchors and achieve high conversion?

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