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The first financial report comes out, with revenue of 58.78 billion yuan in 2020, a year-on-year growth of over 50% From Kwai Fu

The following is the The first financial report comes out, with revenue of 58.78 billion yuan in 2020, a year-on-year growth of over 50% From Kwai Fu recommended by recordtrend.com. And this article belongs to the classification: Enterprise financial report, Investment & Economy, Electronic Commerce, Short video.

In March 21, 2021, Kwai Kwai announced the fourth quarter and the full year performance in 2020, which is the first report released since the launch of the fast track in Hong Kong. According to the financial report data, the annual revenue of 2020 was 58.78 billion yuan, with a year-on-year growth of 50.2%, mainly due to the strong growth of online marketing services and other services (including e-commerce); the annual net loss of 2020 was 116.6 billion yuan, with an adjusted net loss of 7.949 billion yuan. In the fourth quarter of 2020, the revenue was 18.1 billion yuan, a year-on-year increase of 52.7%; the net loss was 19.26 billion yuan, and the adjusted net loss was 704 million yuan.

In the performance announcement, Kwai said that it will continue to strengthen and invest in the ecosystem built by the platform, and create a stronger social interaction and interaction platform through rich and varied contents, better quality services and commodity services, and further enhanced technological strength and more opportunities for cash discovery. Set a solid foundation.

The main business data are as follows:

Active users

In 2020, the company’s average daily and monthly active users of all Chinese apps and applets will be 308.1 million and 777.0 million respectively. Among them, the average daily activity and monthly active users of the Kwai Fu application were 264 million 600 thousand and 481 million 100 thousand respectively, up 50.7% and 45.6% respectively from 2019.

In 2020, the average daily use time of Kwai live users increased from 74.6 minutes in 2019 to 87.3 minutes in 2020.

live broadcast

In 2020, the Kwai Fu application was broadcast over 1 billion 700 million times. By the end of December 31, 2020, Kwai live broadcast revenue increased by 33 billion 200 million yuan, up 5.6% over the same period last year. The average monthly paid user of Kwai live broadcast increased from 48 million 900 thousand in 2019 to 57 million 600 thousand in 2020, an increase of 17.8% over the same period last year. In 2020, the average monthly income of live broadcast subscribers was 48 yuan, and 2019 was 53.6 yuan.

In the fourth quarter of 2020, the average monthly paid users of live broadcasting increased from 50.2 million in the same period of 2019 to 50.8 million. In the fourth quarter, the average monthly income of live broadcast paying users was 51.8 yuan, compared with 56.6 yuan in the same period of 2019.

online retailers

In 2020, the total volume of merchandise trade (GMV) contributed by e-commerce on Kwai Tai platform increased from 59 billion 600 million yuan in 2019 to 381 billion 200 million yuan in 2020, an increase of 539.5% over the same period last year. The average repeat purchase rate increased from 45% in 2019 to 65% in 2020.

In the fourth quarter of 2020, the total volume of merchandise trade (GMV) contributed by e-commerce on the Kwai Tai platform was 177 billion 100 million yuan, up 313.7% from 42 billion 800 million yuan a year earlier.

Online marketing

In 2020, Kwai Chuen online marketing service revenue increased 21 billion 900 million yuan, an increase of 194.6% over the same period, of which four quarter single quarter income of 18 billion 100 million, a single quarter income in the new year.

Fourth quarter Kwai Tai online marketing revenue accounted for 47% of the total revenue, and the most successful contribution to the season is beyond live broadcast.

The average online marketing service revenue per active user in 2020 Kwai was 82.6 yuan, up 95.3% from 42.3 yuan in 2019.

Other services

Other services revenue increased by more than 13.3 times from 260 million yuan in 2019 to 3.7 billion yuan in 2020, mainly due to the expansion of e-commerce business.

Earlier, Bloomberg analysts estimated that Kwai’s revenue in the 2020 fiscal year was 58 billion 582 million yuan, adjusted net profit of -92.95 billion yuan, and adjusted earnings per share of -11.99 yuan.

Kwai international recently reported that with the number of users, the first nine months of 2020, the first row, short video and live broadcast business platform ranked second in the global live broadcast platform, and is expected to capture the growth opportunities of the industry. The company has a huge user base with 305 million daily active users. It is expected that the company will continue to expand its user base and enhance its liquidity.

Fu said that Kwai has a huge and fast-growing user base, and users use time and high gross margin advertising and e-commerce business to run in the same industry. Kwai -W first bought the “buy” rating.

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