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Chinese consumers trust “domestic” automatic driving technology From J.D. Power

The following is the Chinese consumers trust “domestic” automatic driving technology From J.D. Power recommended by recordtrend.com. And this article belongs to the classification: Smart car.

J.D. Power, a market research organization, released the “confidence index survey of Chinese consumers on autonomous driving in 2021”, which collected 1563 valid samples from March 28 to April 1, 2021, focusing on the cognition, evaluation and expectation of Chinese consumers on autonomous driving technology.

The survey found that the confidence index of Chinese consumers in automatic driving technology is 50 points, which is 39% higher than that of American consumers (36 points in the United States), indicating that Chinese consumers have higher acceptance of automatic driving and stronger confidence in automatic driving.

J. Pei Lin, director of digital user experience of automotive products in D. power China, said: “the large-scale application of automatic driving technology requires not only complete technology and sound laws and regulations, but also consumer confidence. With the development of automatic driving technology to a higher level, consumer confidence and willingness to use will become a more important topic. “

In terms of functional safety and information security of autopilot, the two countries remain the same. But American consumers are more concerned about driverless driving. Especially in the aspects of accident responsibility, pedestrian / cyclist safety, giving up driving control, losing driving pleasure, and aggravating traffic congestion, American consumers are far more worried than Chinese consumers.

When asked about the advantages of driverless, more Chinese consumers choose to provide convenience for people with travel difficulties, relieve driving pressure, and reduce driving accidents and traffic congestion.

And 23% of American consumers think it has no advantage. This shows that Chinese consumers more recognize the value of driverless, especially its social value.

From the perspective of confidence index, consumers have the highest level of confidence in their own manual driving and the surrounding driverless vehicles (56 points), relatively low level of confidence in taking driverless private cars (45 points), and the lowest level of confidence in purchasing driverless vehicles (43 points).

From the perspective of means of transportation, the largest number of consumers (55.2%) think that logistics transport vehicles will be the first to realize driverless, while the smallest number of consumers think that private cars (9.9%) and taxis / online car Hailing (9.3%) will be the first to realize driverless.

From the perspective of technology scenarios, consumers believe that parking scenarios (automatic parking) and high-speed roads are the first scenarios where driverless technology will be implemented, and they are also the automatic driving experience scenarios that car companies need to focus on.

From the perspective of time expectation, consumers generally expect that driverless vehicles will be put into use for more than five years. Consumers believe that driverless logistics transportation vehicles will be put into use as early as 2026. Consumers expect driverless private cars to be on the market at the latest, after 2029.

It is worth noting that in terms of brand recognition and trust, domestic technology companies are among the top. This also means that Chinese consumers’ trust in “autonomous driving” is higher than that of the United States and other overseas countries.

This is mainly due to the previous automatic driving accidents and the complexity of China’s road conditions. Chinese consumers have the highest degree of trust in the automatic driving technology of domestic technology companies, while they have relatively low degree of trust in the automatic driving technology of foreign automobile manufacturers and foreign technology companies.

At the same time, the top three Chinese consumers’ recognition of the brands of automatic driving technology providers in the current market are Huawei, Tesla and Baidu. Huawei’s advanced technology image is the most leading among Chinese consumers.

When asked whether they would buy a driverless car, 58% of the consumers said they would wait and see for a while and then consider buying it, 12% of them considered buying it after a test drive, and only 12% of the consumers made it clear that they would not consider buying it at all.

In terms of purchase and experience, more than half (55%) of consumers want to lower the threshold of using the automatic driving function and enjoy the automatic driving function in a more flexible way. Monthly payment, payment by mileage and payment by duration are all the payment methods considered by consumers.

Read more about zikuai Technology: J.D. Power The future of autopilot car is not big NHTSA: Tesla automatic driving technology is nearly 40% less than that of human beings. Ai Rui Consulting: 2018 L4 automatic driving technology and application scenario Industry Research Report (download) J.D. Power: research shows that consumer trust in automated vehicle technology J.D. Power: the survey shows that young consumers are more trusting of driverless technology CNNIC: automatic driving. J.D. Power: auto brand loyalty Subaru Lexus car owners have the highest loyalty J.D. Power: 2019 CSI J.D. Power: the research shows that users who choose electric vehicles will not consider buying fuel vehicles any more Research on China’s automobile performance, operation and design J.D. Power: Research on China’s new car purchase intention in 2014( (download attached)

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