The following is the 2021 smart toilet online consumption trend report From Jingdong big data research institute recommended by recordtrend.com. And this article belongs to the classification: Smart home.
Toilet is a magical place, people often enjoy the time alone in this space, feeling and digesting the joys and sorrows from life. Now, with the popularity of intelligent toilet, the toilet is bringing people the pleasure and ease of plus version. More and more people are willing to make the “toilet” more comfortable.
According to the “2021 smart toilet online consumption trend report” (hereinafter referred to as the “report”) released by JD big data research institute and JD home, the sales volume of smart toilet in JD has achieved rapid growth. From 2017 to 2020, the sales volume of smart toilet cover has doubled, and the sales volume of smart toilet all-in-one machine (smart toilet) has increased 10 times. While the sales volume is increasing, the average unit price of the products related to the smart toilet is decreasing year by year. The unit price of the cover of the smart toilet is decreasing by 35% in four years, and the unit price of the integrated machine of the smart toilet is decreasing by 67%. This is closely related to the brand’s increasing R & D and investment in the intelligent toilet market.
Smart toilet Market: from toilet cover to all in one machine
Five years ago, the intelligent toilet cover suddenly became the first choice of “souvenirs” for many outbound tourists, and the colorful intelligent toilet cover on the airport conveyor belt became a “grand scene”. Five years later, the intelligent toilet is becoming more and more popular in China. From the basic model to the advanced model, from the single function to many new functions, the intelligent toilet gradually enters the ordinary family, and even becomes the basic choice for the decoration / upgrading of the family toilet.
According to the report, in 2017, the sales volume ratio of intelligent toilet cover and intelligent toilet all-in-one machine exceeded 6:4, and then the sales volume of intelligent toilet all-in-one machine increased year by year. In 2020, the sales volume ratio has exceeded 70%, showing the change of consumers from purchasing intelligent toilet cover to intelligent toilet all-in-one machine. Some consumers commented on the intelligent toilet all-in-one machine: “it is as easy to install as the intelligent toilet cover, The price is not high, and the function is more complete. From the overall evaluation of consumers after shopping, convenient installation, big brand, easy to use, good quality, economic and practical become the most popular keywords.
In general, from 2017 to 2020, more and more brands will enter the smart toilet market, the sales volume of smart toilet will increase rapidly, and the unit price of toilet will decrease year by year. From the data point of view, the number of smart toilet brands will increase year by year from 2017 to 2020, and the number of brands will increase nearly twice by 2020. At the same time, the number of goods in stock also increased, with a growth rate of 2.5 times compared with 2017.
Young and middle-aged people are in the vanguard. Young and old people are catching up
Going to the toilet is a matter of equality for all. No matter what gender, age or personality, people spend similar time on the toilet. However, people who buy smart toilets are different.
According to the report, people aged 36-45 are the vanguard force in online shopping for smart toilets, and also the people with the most stable shopping prices for many years. With the popularity of smart toilet year by year, the main crowd to buy smart toilet is young and middle-aged people aged 26-35, and the proportion of people aged 16-25 and over 56 is also increasing year by year. The average transaction price of smart toilet purchased by people aged 36-45 is the highest in all ages in 2020, and has been stable for many years. It seems that their requirements for toilet quality are always uncompromising; Consumers over the age of 56 have the biggest drop in unit price. They have a clear demand, but they are more concerned about cost performance.
According to the shopping characteristics of men and women, the purchase volume of male consumers is higher than that of women, while the growth rate of female consumers is higher than that of male consumers. According to the data, the growth rate of female consumers’ purchase volume in 2017-2020 is 246% higher than that of male consumers, and they are more inclined to buy intelligent toilet all-in-one machine. At the same time, the unit price of smart toilet purchased by male consumers is higher than that of female consumers, and the gap is more and more obvious. In 2020, the unit price gap between male and female consumers will reach 1.6 times. It is a common phenomenon for women who complain about “how he looks like growing up in the toilet”.
The sales volume of the sixth tier market has increased significantly, and the intelligent toilet is becoming popular nationwide
“All toilets in the world may have originated in a small earth pit at first.”. With the evolution of the times and economic development, the toilet has become more and more modern. The popularity of intelligent toilet in the whole country also has obvious regional changes.
According to the report, the sales of smart toilets in the six tier market will increase by more than 10 times from 2017 to 2020, and the average unit price of smart toilets purchased by consumers in the six tier market is relatively low; The unit price of the second and third tier market consumers will surpass that of the first tier market in 2020, perhaps because the second and third tier market has a large bathroom space and needs to accommodate more textured intelligent toilets. From the perspective of the sales trend of smart toilets in various provinces and cities in China from 2017 to 2020, traditional online shopping provinces such as Beijing, Shanghai, Jiangsu and Guangdong also lead the sales list in the consumption of smart toilets in 2017. With the nationwide popularization of smart toilets and the further expansion of e-commerce market, Hebei, Anhui, Henan and other provinces and cities grow rapidly in the consumption of smart toilets.
Let’s take a look at the rest. Comfort is the most important thing
The action of going to the toilet is similar, but the experience of going to the toilet is very different. Countless people have a new understanding of “going to the toilet experience” because of the intelligent toilet. According to the survey data of Beijing insight, 97.9% of the consumers who participated in the survey would recommend others to buy the intelligent toilet, 75.3% of them chose to buy the intelligent toilet cover / intelligent toilet all-in-one machine because of the more comfortable toilet experience, and 72.9% of them turned off the heating function of the intelligent toilet seat cushion. It’s said that clothes are not as good as new, and the smart toilet is also new. 62.5% of consumers’ toilet cover / smart toilet all-in-one machine is new. In addition, the c-position of toilet partner is mobile phone, and 95.3% of consumers think that “mobile phone is the most likely thing to use when they use the toilet”.
In addition, the related purchase of smart toilet is mainly focused on smart home consumption. According to the report, the consumption amount of related purchase of smart rice cookers has increased by more than 20 times in four years, and the related purchase of health related products has also increased year by year. In 2020, compared with 2017, the related consumption amount of traditional nourishing products has increased by nearly 40 times, and the consumption amount of health equipment and nutrition and health products has also increased by more than 30 times.
Comprehensive analysis of data shows that the rapid growth of intelligent toilet also shows that people’s demand for intelligent home life is increasing. According to the sales data in 2020, smart rice cooker, smart home, smart watch, smart bracelet and smart robot have become the most popular intelligent products of consumers besides the smart toilet, and the growth rate has increased in varying degrees in the past three years. In addition, emerging intelligent goods such as intelligent clothes racks also show a high growth trend, with the annual sales volume of 2020 reaching 2.6 times. At the same time, affected by the epidemic, health consumption will receive high attention in 2020, and the sales volume of intelligent health goods will also reach 2.8 times. We can clearly see a group of consumers who are very concerned about life experience and pay special attention to health. They represent the real “taste healthy life”. More reading: Jingdong big data research institute: 2020 online agricultural products consumption trend report (with download) Jingdong big data research institute: 2019-2020 online sleep consumption report (with download) Jingdong big data research institute: 2019 book reading report (with download) Jingdong big data research institute: 2019 Chinese women reading report (with download) Jingdong big data research institute: 2008-2017 E-commerce Ten year “11.11” data Yearbook (with download) Jingdong: 2020 youth consumption data cbndata: 2018 online sports consumption trend big data report (with download) trend briefing: Six consumption trends worth following in 2014 2018 microblog maternal and child care family education consumption trend insight report (with download) meituan Comments Research Institute: Students’ summer vacation consumption trend big data report (with download) ）21st Century Economic Research Institute & Jingdong: 2017 China maternal and infant online consumption trend report with notes: 2017 young people consumption trend data report (with download) cbndata: 2019 tmall large fitness equipment consumption trend white paper (with download) yingminte: 2008-2018 China new generation tourists consumption trend research report Mintel: 2015 China consumer trend report key points interpretation
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