The following is the In 2020, the global market volume of smart speakers will reach 154 million, with a year-on-year growth of 58% From Omdia recommended by recordtrend.com. And this article belongs to the classification: Smart home.
According to the latest “smart speaker Market in 2020” report from market research company omdia, the global smart speaker market grew by 58% in 2020, and the shipment volume reached 154 million units in the past year.
Among them, the shipment of smart speakers in North America increased by 71% year-on-year to 72.9 million units, which is the highest growth rate of the market since 2017. The Asian market also achieved significant growth, with a year-on-year growth rate of 48%, and the shipment volume reached 64 million units, while the shipment volume in Europe was 16 million units.
The global installed volume of smart speakers will reach 338.9 million in 2020, a significant increase compared with 138 million in 2019, and it is expected to increase to 512 million in 2021. Sales revenue of smart speakers will reach US $11.3 billion in 2020 and is expected to reach US $14.7 billion in 2021.
The rise of video chat has stimulated the shipment growth of smart speakers equipped with display screens. Omdia estimates that about one-fifth (18.8%) of global smart speaker shipments will be equipped with displays in 2020, up from 11.5% in 2019.
Figure 1: Forecast of the number of smart speakers installed in the world (in millions). Source: omdia.
Despite fierce competition among smart speaker brands, industry leaders are working hand in hand to improve AI capabilities and overall penetration of smart home and smart speaker markets. In the US market, apple, Google, Amazon and many other companies are working together to create connected home over IP (chip). In the Korean market, two groups of companies will compete in the AI field. The first group includes SK Telecom, Samsung and kakao. Another group includes KT, LG and LG U +. In June 2020, the second group of companies announced a platform called “Ai one team”.
Blake Kozak, senior chief analyst at omdia smart home, commented: “since the outbreak began, consumers have made significant changes in using group video calls (zoom, teams), watching online videos and social networks. Listening to online music is also a huge change for consumers, and the use of AI assistants (Siri, Alexa) has increased. Smart speaker brands have benefited from these emerging trends through partnerships with zoom and other video chat services. ” Survey shows that nearly 70 million American consumers are interested in homepod Analysis: the global shipment of smart speakers in Q4 in 2018 reached 38.5 million units, with a year-on-year growth of 95%. CIRP: the ownership of smart speakers in the United States has increased to 66 million units. CIRP: the shipment of smart speakers in Q3 in 2018 reached 53 million units. Strategy analysis: the survey shows that 49% of users can’t imagine the life strategy without smart speakers Q2 global market share of smart speakers in 2018 Slice: Sales of Amazon echo dot increased by 70% in 2017 emarketer: it is estimated that the monthly active users of smart speakers in the United States will reach 35.6 million in 2017
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