The following is the In the fourth quarter of 2020, the shipment volume of China’s smart home equipment market is 60.87 million units, with a year-on-year growth of 6.0% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, Smart home.
According to IDC’s quarterly tracking report on China’s smart home device market, the fourth quarter of 2020, the shipment volume of China’s smart home device market in the fourth quarter of 2020 was 60.87 million units, a year-on-year increase of 6.0%, and the sales volume was 13 billion US dollars, a year-on-year increase of 4.4%. The market is warming up.
The intelligent lighting and intelligent temperature control markets continue to grow rapidly, and the products and platforms of technology manufacturers enjoy advantages in these two markets. However, the intelligent transformation of traditional manufacturers is gradually becoming an important driving force for market growth. In the fourth quarter, the shipment volume of the smart speaker market was close to 13.85 million units, with a year-on-year growth of 5.9%. The sinking market layout and the expansion of industry channels brought about a rebound in the market shipment volume. In the fourth quarter, the shipment volume of family safety / monitoring market was 8.17 million units, a year-on-year increase of 24.9%, and the sales volume was close to US $600 million, a year-on-year increase of 43.4%. Among them, the upgrading of smart camera and smart door lock market products led to the average price rise. However, the average price of smart TV further increased in the fourth quarter due to the transmission of the upstream panel price rise, which led to a year-on-year growth of 18.1% in the sales volume of home video entertainment market. In the fourth quarter, the shipment and sales of smart home appliance market declined year on year. The main factor leading to the decline of the overall home appliance market is the urgent need to boost the demand of large smart home appliance market. The shipment and sales of small smart home appliance market continued to grow.
Facing the pressure of COVID-19 and upstream supply shortage, China’s smart home furnishing equipment market shipped 200 million units in 2020, down 1.9% compared to the same period. In 2021, China’s smart home market will come out of the haze and usher in a rebound. It is estimated that the annual shipment will be close to 260 million units, with a year-on-year growth of 26.7%.
The rebound of China’s smart home market in 2021 will be accompanied by the following three driving factors:
Comfortable consumption drives the rapid growth of environment perception and management scenarios
According to IDC’s quarterly tracking report on China’s smart home equipment market, the fourth quarter of 2020, the shipment volume of China’s home temperature control equipment market, smart lighting equipment market and home security monitoring equipment market in 2020 increased by 250.1%, 71.4% and 14.4% respectively on a year-on-year basis. The consumer demand for smart home devices gradually shifts from entertainment and taste to comfort and comprehensive, which provides a broad development space for environment perception and management scenarios. In the next five years, related devices in this scenario will become an important driving force for the growth of China’s smart home device market.
Supply chain cost rising accelerates product upgrading
The pressure of upstream supply will continue in the short term. The rising cost of supply chain accelerates the change of market competition from price war to function competition to a certain extent. By upgrading the three dimensions of product hardware configuration, AI capability and content service, we can enhance the product differentiation competitiveness and digest the price rise transmitted from upstream to downstream. This trend is particularly obvious in the smart TV and smart speaker market. The head smart TV manufacturers and smart speaker manufacturers have started the road of upgrading one after another. It is estimated that the sales of China’s smart TV and smart speaker market will increase by 4.1% and 36.4% respectively in 2021.
The layout of multiple product lines and the implementation of intelligent solutions for the whole house will leverage the development of the commercial market
With the development of the market, the layout of technology manufacturers in the smart home market is expanding to multiple product lines, and they have successively launched the whole house intelligent solutions to leverage the development opportunities of the commercial market. Mobile phone manufacturers lay out the whole house intelligent solutions through the advantages of networking and platform interconnection. In addition, enabling devices through their own IOT operating system will realize the underlying interoperability between devices, improve the interaction, computing and content service capabilities of devices, and make the whole solution experience more natural and smooth. Internet manufacturers expand to security, temperature control and lighting scenes around voice interaction, cooperate with professional manufacturers to create in-depth customized products, and cooperate with system integrators to promote the implementation of whole house intelligent solutions. With the vigorous promotion of technology manufacturers, China’s smart home business market will usher in rapid development in 2021, and the vision of whole house intelligence will go further.
IDC: from January to April 2020, the sales volume of smart speakers in China will be 10.56 million, a year-on-year decrease of 14.7%. IDC: it is estimated that the global smart home devices will reach 832.7 million in 2019, a year-on-year increase of 26.9%. IDC: the shipment volume of Q1 smart speakers in 2019 will reach 11.22 million A year-on-year growth of 787.2% IDC: it is estimated that 67% of smart home devices will be able to access the home Internet platform in 2019 IDC: in the third quarter of 2020, the shipment volume of China’s smart home device market will be about 5, 1.12 million units, down 2.5% on a year-on-year basis IDC: China’s smart home market shipment is expected to reach 150 million units in 2018 IDC: Global wearable market report in 2017 IDC: the global smart home device shipment is expected to reach 854 million units in 2020 IDC: Top 10 forecasts of China’s smart home market in 2021 IDC: Top 10 forecasts of China’s smart home market in 2019 IDC: revenue of global server market in Q1 in 2020 will be US $18.6 billion, down 6.0% year on year IDC: Smart Home Internet platform IDC: the global wireless audio market is expected to reach US $38.5 billion in 2022 IDC: the global wearable device market sales will reach 444.7 million units in 2020, up 28.4% year on year
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