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New registered users of Lily’s marriage and love will increase by 81% in the Spring Festival of 2021, and 75% of new users of century Jiayuan will be women From Baihe Jiayuan

The following is the New registered users of Lily’s marriage and love will increase by 81% in the Spring Festival of 2021, and 75% of new users of century Jiayuan will be women From Baihe Jiayuan recommended by And this article belongs to the classification: social networks, Making friends on the Internet, network service.

On February 20, 2021, Baihe Jiayuan group released “big data of 2021 Spring Festival holiday”. During the Spring Festival from February 11 to 17 (New Year’s Eve to the sixth day of the Lunar New Year), the platform’s user data grew rapidly and reached a new high. Among them, the daily average number of new users of Lily marriage app increased by 81% compared with that before the festival; the peak was on the 13th and 14th (the second and third day of the Lunar New Year), and the daily average number of new users increased by 122.2% compared with that before the festival.

Lily marriage data

The daily average number of new users of Jiayuan app increased by 77.8% compared with that before the festival; it reached the peak on the 14th and 15th (the third and fourth day of the junior high school), and the daily average number of new users increased by 109.8% compared with that before the festival.

Century Jiayuan data

For most of the single men and women who go out to work, they want to get rid of the single state, but because of the limitation of the circle and the influence of the external environment, they are unable to enter the state of love and marriage. Therefore, going home for a blind date has become an “important way” for them to get rid of the single state.

As this year’s Spring Festival advocates living in the same place, the road of blind date for single men and women has become tortuous. The strong demand for taking off single makes the way of blind date shift to online. “Cloud blind date” has once again become an important theme of this year’s Spring Festival.

The proportion of newly registered women increased

In this year’s Spring Festival Gala, the sketch of “being urged to get married in every festival” has aroused widespread heated discussion. In the skits, parents constantly hint at their daughter and introduce her to her in person, but their children often find friends to pretend to be her. Although it is only a performance, it reflects the current marriage pressure and conflicts.

Because of busy work, narrow circle and so on, many young people have no time and energy to develop more social channels, and lack the conditions to develop a relationship. Blind date is a simple and direct way to solve the problems of love and marriage, which has become an important way for many single people.

This Spring Festival, due to the unknown nature of the epidemic, the state called on people to stay in place for the Chinese new year, which undoubtedly disappointed singles who were looking forward to going home for blind date. Therefore, the Internet marriage mode, which is not limited by time and space, has become an important way to meet the demand of single people.

From our data, during the Spring Festival, the number of new registered users of the platform reached a new high. Interestingly, the proportion of women among new registered users is increasing. Before the festival, the registration ratio of men and women in Lily marriage app was 74% to 26%, and the number of single men far exceeded that of women. However, this figure changed during the Spring Festival. The proportion of newly registered women increased rapidly, reaching 56% to 44%.

Lily marriage data

What’s important is that this data has widened the gap in Jiayuan app. The proportion of men and women has changed from 46% to 54% before the festival to 25% to 75%. The number of registered women is far away from that of men.

Century Jiayuan data

In terms of region, East China, North China and South China are the main regions for new registered users before the lily love and marriage app Festival. However, with the arrival of the Spring Festival, Southwest China has replaced South China. In the Jiayuan app, the top three areas of registered users before the festival are northeast, central China and South China. During the Spring Festival, South China fell behind again, and North China leaped to the third place.

Lily marriage data

Century Jiayuan data

According to this year’s epidemic prevention and control situation, many people respond to the Spring Festival this year, which makes the emotional road of single men and women who are eager to go home for blind date again. Obviously, online dating, which is not limited by time and space, has become one of the best choices for singles in a special period.

New social play wins recognition

According to the Market Research Report on China’s Internet dating platform in 2020 released by the third-party data center Bida consulting, with the post-90s and post-95s becoming the main force of blind date, interaction, entertainment and personalization will be the inevitable trend of marriage mode.

In order to adapt to the changes in the demand for love and marriage of the times, Baihe Jiayuan group is constantly seeking innovation and change, leading the innovation and development of the Internet love and marriage industry. During the epidemic period, Baihe Jiayuan group for the first time adopted such methods as “live broadcast + release of marriage report”, “live broadcast + sale of membership card” to innovate new ways of marriage and social interaction, which stimulated the interest of young users and increased their attraction.

The Qixi Festival is also a theme of the Yu Garden Festival, which is jointly organized by Yu Garden shopping mall and LINE FRIENDS. It creates a theme of marriage and creativity, attracting a lot of users to play a relaxed, free and personalized way of dating.

Driven by innovative thinking, it has won strong recognition from users, enhanced the attraction of young users, especially the post-90s and post-95s, and fully reflected in brand awareness, active users and market share. It can be seen from the big data of the Spring Festival holiday that the daily average dau of Lily’s love and marriage app increased by 27% compared with the normal day, and the peak period was on the 16th and 17th day (the fifth and sixth day of the Lunar New Year), which increased by 50.9% compared with the normal day.

Lily marriage data

In addition, the average daily stay of Jiayuan app users increased by 38.4% compared with the average daily stay, with the peak period from the 14th to the 17th, and the average daily stay increased by 62.4% compared with the average daily stay.

Century Jiayuan data

The growth of Spring Festival user data is only the initial embodiment of the innovation and development of Baihe Jiayuan group. In the post epidemic period, the demand for marriage and dating will enter a new peak season, and we are ready to respond. At present, with emotional service as the ecological core business, and extending from the marriage ecology of men and women to the family interconnection ecology, Baihe Jiayuan group is committed to building a harmonious family relationship and ecosystem. So far, it has covered the whole industry chain of marriage, emotion, wedding and other fields. In the future, it will continue to provide users with high-quality, professional, healthy and safe dating services, and even services Wedding planning, implementation and other services.

via 2008 China online dating industry quarterly monitoring report (with download) match: Lock 600 million single dogs around the world, 1q19 this American dating company grows strongly 2013 Valentine’s Day: search for love with app questmobile: 2017 China online dating application research century Jiayuan: 2014 Q3 China single Report on marriage and love between men and women Shandong men are most opposed to premarital sexual behavior Yiguan International: 2016 China’s Internet dating market annual comprehensive report (attached with download) Yiguan: 2018 online dating industry annual comprehensive analysis (attached with download) mobdata: 2019 Internet dating industry insight report (attached with download) Yiguan International: 2015 Q3 China’s Internet dating market monitoring Yiguan International: mid-2015 Yiguan International: China’s marriage market revenue will reach 1.23 billion yuan in 2012 century Jiayuan: 2010 survey report on Chinese men and women’s views on marriage Pink Book (full version) I U.S. stock: 2011 may IPO Investment Research Report century Jiayuan financial report: 2014 Q2 century Jiayuan revenue 23.4 million US dollars, a year-on-year increase of 21.8%

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