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Survey and trend analysis on production and operation of sporting goods enterprises in the first quarter of 2021 From China cultural, educational and Sporting Goods Association

The following is the Survey and trend analysis on production and operation of sporting goods enterprises in the first quarter of 2021 From China cultural, educational and Sporting Goods Association recommended by recordtrend.com. And this article belongs to the classification: Sports data.

2021 is the year of the opening of 14th Five-Year, and China stands at the new starting point of the five year plan. But because of COVID-19’s global troubles and the uncertainty of the international trade environment, China’s economic development is facing many new challenges.

In order to understand the current situation and trend of production and operation of enterprises in China’s cultural, educational and sporting goods industry, the association organized its member units to conduct an estimated survey on the production and operation of 99 sample enterprises in the first quarter of 2021. The distribution of samples is shown in Table 1 below, and the “other” items mainly include fishing gear enterprises and shooting equipment enterprises.

Table 1 Distribution of sample enterprises in the first quarter

The statistical analysis of the survey data of the sample enterprises is as follows:

(1) Orders increase in the first quarter, market demand will grow steadily

According to the survey, 54.2% of the surveyed enterprises expect the order quantity to increase year on year in the first quarter, and 12.5% of them say that the order quantity will decrease. In 2020, China is the only major economy with positive economic growth in the world. The epidemic situation is well controlled, and the consumer demand is booming, which drives the general rise of enterprise orders in the first quarter of 2021. In terms of scale and different regions, large enterprises are better than small and medium enterprises, and enterprises in southeast region are better than those in central region. From the perspective of main products, the proportion of art supplies, paper products, sports fitness equipment, sports balls and other enterprises (mainly fishing and shooting equipment) that choose to “increase” orders is more than 50%, while the proportion of office supplies and student stationery is less than 50%.

Table 2 the proportion of the change of the enterprise’s expected order (demand) volume in the first quarter over the same period last year

In terms of foreign orders (demands) in the first quarter, 40.2% of enterprises are expected to increase, while 19.6% are expected to decrease. On the whole, the epidemic situation in foreign countries has not been effectively controlled, and international buyers are still more active in placing orders with China, which promotes the increase of foreign orders. From the regional perspective, the south is better than the East, and the proportion of enterprises expected to increase in the South and the East is greater than the proportion expected to decrease, while the proportion of enterprises expected to reduce export orders in the central region is higher than the proportion expected to increase, indicating that the overall export orders in the central region will decrease. From the perspective of main products, the proportion of enterprises with sports ball and office supplies expected to decrease is higher than that expected to increase.

Table 3 the proportion of the change of the enterprise’s estimated export order volume in the first quarter over the same period last year

In 2020, the growth of domestic consumption is generally weak, but with the gradual recovery of residents’ life and the continuous improvement of market sales, the market demand of China’s cultural, educational and sports goods industry will grow steadily. The rapid development of new consumption has become a strong support for consumption growth, driving the sustained and rapid growth of online shopping. According to the survey results, 67.7% of the sample enterprises opened online sales in the first quarter of 2021, and the online sales are expected to grow by 35.6% year on year.

(2) In the first quarter, the production growth of the enterprise increased steadily, and the production and operation developed well

According to the survey, in the first quarter of 2021, 51.8% of enterprises said that their production will increase, only 12.1% said that their production will decrease, and 36.1% said that their production may be flat. It can be seen that in the first quarter of 2021, enterprises will continue the overall good trend of production in the fourth quarter of 2020, laying a good foundation for the annual production and operation.

From the perspective of enterprise scale, large enterprises are better than medium-sized enterprises, and medium-sized enterprises are better than small enterprises. 100% of large enterprises expect to increase their production in the first quarter, while the proportion of medium-sized enterprises expecting to increase their production in the first quarter is higher than that of small enterprises, which shows that large enterprises have better production and operation status and stronger anti risk ability. From the perspective of regional distribution, the proportion of output increase expected by enterprises in the southern region is higher than that in the eastern region, and the eastern region is higher than that in the central region.

From the perspective of different industries, 73.3% of the enterprises in the art supplies industry choose to increase the expected production in the first quarter, and the industries with more than 50% expected “growth” are office supplies and sports fitness equipment in turn. The proportion of students expected to “increase” in stationery, paper products and sports ball industry is below 50%, indicating that these industries are relatively more uncertain due to the uncertainty brought by COVID-19 and changes in the situation.

Table 4 proportion of changes in production volume of enterprises in the first quarter compared with last year

(3) In the first quarter, the sales price of products increased steadily and the inventory of products decreased

According to the survey data of the first quarter, the average price of main products of 13.5% of the sample enterprises increased month on month, while the price of main products of 11.5% of the sample enterprises decreased. On the whole, the sales price of enterprise products in the first quarter was stable and rising.

From the perspective of enterprise scale, the product prices of large-scale enterprises have declined, while those of small and medium-sized enterprises have increased slightly. From a regional perspective, the prices of enterprises’ products in the southern region have declined, while those in the eastern and central regions have increased steadily. In terms of products, the prices of art supplies, paper products, sports fitness equipment, sports balls, fishing gear and shooting equipment increased steadily, while the prices of student stationery and sports balls decreased slightly.

Table 5 proportion of changes in the sales price of finished products in the first quarter

In terms of finished product inventory, the survey results show that 25.3% of enterprises expect to increase product inventory in the first quarter compared with last year, and 33.3% of enterprises expect to decrease inventory. On the whole, with economic recovery, increasing market demand and more active sales, the inventory pressure of finished products is expected to release in the first quarter.

From the perspective of segmented industries, only the enterprises in office supplies and art supplies industries choose the increase proportion of finished product inventory more than the decrease proportion, while the enterprises in other industries choose the decrease proportion more than the increase proportion.

Table 6 proportion of year-on-year change of product inventory estimated by enterprises in the first quarter (%)

(4) In the first quarter, the business income increased and the enterprise benefit improved

The survey results show that 57.9% of the enterprises choose to increase their operating revenue in the first quarter, while 16.8% choose to decrease it, which shows that the overall enterprises have good market expectations for the first quarter of this year, and the sales revenue will increase.

From the perspective of enterprise scale, all large enterprises said that their operating revenue would increase in the first quarter, while some small and medium enterprises said that their operating revenue would decrease. From the regional point of view, the proportion of enterprises that choose to increase in the southern region is the highest, while the proportion of enterprises that choose to increase in the central region is the lowest, but it is still higher than the proportion of enterprises that choose to decrease. From the perspective of segmented industries, fishing tackle and shooting equipment industries choose to increase the proportion of enterprises with the highest proportion, and no enterprise indicates that the business income will decrease; followed by the art supplies industry, 60% of the sample enterprises indicate that the business income will increase, and 40% of the enterprises indicate that the business income will be flat; among these industries, the sports ball industry chooses to increase the proportion of enterprises with the lowest proportion, indicating that the overall situation of the sports ball industry is relatively stable Poor.

Table 7 proportion of business income change in the first quarter compared with last year

In terms of enterprise profits, 40% of the sample enterprises said that their profits in the first quarter will increase year on year, while 25.3% said that their profits will decrease year on year, indicating that the overall profits of enterprises in the first quarter will be better and the efficiency of enterprises will be improved. However, the proportion of enterprises that choose to increase their profits is far lower than that of enterprises that choose to increase their operating income, which shows that although their operating income will increase greatly, their profits will only increase slightly, and their operating pressure is still great.

From the perspective of enterprise scale, large enterprises have the best benefits, medium-sized enterprises have the best benefits, small enterprises have the most difficulties, and their profits show negative growth. In terms of distribution areas, the profit situation of enterprises in the southern region is the best, followed by that in the eastern region, and that in the central region is the worst.

Table 8: the proportion of the change of the estimated profit in the first quarter compared with that of last year

Since 2020, due to the impact of the epidemic, the total profits of China’s industrial enterprises have declined significantly compared with the same period of last year. However, with the introduction of various favorable policies, such as large-scale tax reduction, reducing the cost of electricity, land and rent for enterprises, the cost of enterprises has been effectively reduced; at the same time, near the end of 2020, the sales price of products began to pick up, showing a tail up market. In 2021, the favorable effect of the policy still exists, the profit recovery situation of industrial enterprises continues, and the enterprise benefits continue to improve. However, the domestic and international environment is still complex and changeable, global monetary easing leads to inflation, the price of raw materials rises sharply, and the sustained and stable growth of corporate profits is still under great pressure. It is estimated that in 2021, the profit of China’s cultural, educational and sports goods industry is expected to continue to grow steadily, but the overall upward space is limited.

(5) In the first quarter, the purchase price of raw materials rose rapidly, and the pressure of production cost increased

According to the survey results, 79.2% of enterprises said that the purchase price of raw materials rose in the first quarter, and only 3.1% of enterprises reflected that the price of raw materials fell. On the whole, at present, the prices of raw materials for production of enterprises are generally rising rapidly, which is mainly due to the serious spread of the global epidemic, the shortage of raw materials for imported bulk commodities, combined with the effect of global monetary easing, resulting in a sharp rise in the prices of raw materials and an increase in the production costs of enterprises.

Table 9: the proportion of the change in the purchase price of main raw materials in the first quarter

(6) The purchase volume of raw materials increased, the inventory increased slightly, and the enthusiasm for goods preparation weakened

In terms of raw material purchasing volume in the first quarter, 50% of the sample enterprises indicated that the purchasing volume would increase. Although the first quarter included Spring Festival holidays, local governments encouraged local Chinese New Year celebrations this year, and the rate of personnel returning home was low. Therefore, enterprises were willing to produce and purchase raw materials.

From the perspective of enterprise scale, 100% of large enterprises are expected to increase the amount of raw material procurement, while the proportion of small enterprises choosing to increase is the smallest. From a regional perspective, the average and above enterprises in the eastern region are expected to increase the purchase volume of raw materials in the first quarter, while the proportion in the central region is only one third. From the industry point of view, the raw material purchasing enthusiasm of fishing tackle, shooting equipment and art supplies industry is relatively high, while the raw material purchasing quantity of sports ball industry is declining steadily.

Table 10 proportion of year-on-year change of raw material purchase volume estimated by enterprises in the first quarter

27.1% of the enterprises expected the raw material inventory to increase in the first quarter, and 20.8% expected the raw material inventory to decrease. On the whole, it is expected that the inventory of raw materials in the first quarter will rise slightly. From the perspective of various sub sectors, the enthusiasm of enterprises to prepare goods is generally not high, which may be related to many uncertainties in the current domestic and international economic situation and the rapid rise of raw material prices and other factors.

Table 11 proportion of year-on-year change of raw material inventory estimated by enterprises in the first quarter

(7) the number of production and operation personnel continued to decline in the first quarter

According to the survey, in the first quarter, the proportion of employees selected by enterprises decreased by 31.3%, which was higher than the proportion of enterprises selected to increase, indicating that the overall number of production and operation personnel of enterprises has a further downward trend. In terms of enterprise scale, large enterprises are polarized. 40% of the employees will increase and nearly half of the employees will decrease. From the industry point of view, the sports ball industry is the most serious, followed by student stationery and office supplies, art supplies and sports fitness equipment industry, the number of personnel will rise steadily.

Table 12 proportion of year-on-year changes in the number of production personnel estimated by enterprises in the first quarter

In the short term, the decrease of employees in the first quarter is mainly due to the Spring Festival, the early return of employees, the fact that some employees do not return to the city after the festival, and the uncertainty caused by the epidemic situation, which makes some enterprises streamline their personnel and improve their production efficiency. In the long run and in-depth, it is related to the aging population, the decrease of the number of young people, and the reluctance of the post-90s and post-00s to work in factories of It is expected that this problem will become increasingly prominent in the future.

(8) The investment in scientific research has increased, and the pace of transformation and upgrading has accelerated

According to the results of the survey in the first quarter, 58.3% of the enterprises choose to increase the investment in scientific research, and no enterprise chooses to reduce the investment in scientific research. The willingness of sports fitness equipment enterprises to invest in science and technology is significantly higher than that of other industries. From the perspective of enterprise scale, 64.3% of small enterprises choose to increase research funds, which is higher than that of large and medium-sized enterprises. From the regional perspective, the proportion of enterprises that choose to increase scientific research investment is the highest in the central region, followed by the eastern region, and the proportion of enterprises that choose to increase scientific research investment is the lowest in the most developed southern region. It can be seen that China’s cultural, educational and sporting goods industry is in the stage of transformation and upgrading, and innovation and development will become the key words during the 14th Five Year Plan period. Enterprises gradually realize that only continuous innovation can develop. Enterprises adopting homogeneous competition, price war and other business models will be gradually eliminated in the market. Compared with large and medium-sized enterprises with leading scientific and technological investment and small and medium-sized enterprises in economically developed areas In the central region, where the development of industry and economy is relatively lagging behind, the sense of crisis of enterprises is particularly aggravating, and the willingness to invest in science and technology is increasing.

Table 13 proportion of year-on-year change of scientific research investment estimated by enterprises in the first quarter (%)

(9) Exports are expected to remain stable in the first quarter, facing downward pressure

In the first quarter, the proportion of enterprises whose export volume is expected to increase year on year is 29.3%, and the proportion of enterprises whose export volume is expected to decrease is 28.3%. On the whole, the export volume in the first quarter is basically stable. From the perspective of enterprise scale, the export of large-scale enterprises is generally flat or growing, while the export of small and medium-sized enterprises is on the decline. From the perspective of sub industries, export shows a trend of differentiation. The export of art supplies, sports fitness equipment, fishing tackle and shooting equipment is expected to be better, while the export of other sub industries is expected to decline.

Table 14 proportion of year-on-year change of export volume estimated by enterprises in the first quarter

The overall export of China’s sporting goods industry will increase slightly in 2020, and the export is expected to be basically stable in the first quarter of 2021. It is expected that the overall export will remain stable or slightly positive growth in 2021, but the differentiation of various sub industries will continue to increase. From the perspective of future trend, the export of China’s sporting goods industry is still facing greater pressure. First, the continuous appreciation of RMB brings great difficulties to export enterprises, and the continuous and rapid appreciation of RMB against US dollar has a negative impact on export enterprises. Second, there is great uncertainty and instability in exports. At present, the epidemic situation is still facing the situation of continuous global spread and world economic recession. The rise of trade protectionism and unilateralism, and the increase of trade barriers caused by trade war have brought new challenges for China’s sporting goods enterprises to continue to maintain their existing export advantages and open up new international markets.

On the whole, the survey shows that the production and operation of the vast majority of enterprises in China’s sporting goods industry are recovering steadily, and the overall trend is good. However, at the same time, we need to pay enough attention to the existing problems and risks and actively deal with them. In particular, we need to rely on China’s strong “double cycle” advantages of “internal cycle” and “external cycle” as a supplement, adjust the business strategy in time, and promote the transformation and upgrading of enterprises It will make a good start for the development of China’s cultural, educational and sporting goods industry in the 14th five year plan. More reading: Yiguan: white paper on China’s ice and snow industry in 2018 (with download) from competition to fashion: white paper on China’s Basketball Industry & fans’ preferences New changes in the market of billions of friends + released the 2018 World Cup fans global data report: Guangzhou, Nanning fans were awarded the “most model fans” by big data cbndata: Star consumption influence the fastest growing app list of the 2018 World Cup special! Show you the popular apps during the world cup hot season. Which people choose to watch the world cup on hand? UFIDA + and Youku this fan portrait report tells you! Ice and snow economy meets the Olympic cycle: China ice and snow crowd & potential user research report camping world: 2016 China camping industry report hot cloud data: sports hand tour investment insight report current situation and trend analysis of China’s children’s sports development QQ big data: China’s per capita walking 5112 steps a day, the era is burning | national fitness movement intention big data report

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