Strategy Analytics

Global Bluetooth headset sales will exceed 300 million in 2020 From Strategy Analytics

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According to the latest research report released by the strategy analytics emerging terminal technology (EDT) team, the global sales volume of Bluetooth headsets will exceed 300 million in 2020. Among them, the sales volume of true wireless stereo (TWS) Bluetooth headset increased by nearly 90%. The report provides the forecast of global TWS Bluetooth headset, sales volume and revenue by 2025, and lists in detail the global market share of leading TWS headset manufacturers in 2020.

Ken Hyers, director of strategy analytics, said, “TWS headphones drive global sales in the Bluetooth headset segment. Although COVID-19’s demand for the first half of the year has been reduced briefly, sales of TWS headset have rebounded strongly in the second half. “Home office” has driven the sales growth of Bluetooth headsets. “

“There is still a lot of potential in the broader Bluetooth headset market,” said Ville petteri ukonaho, deputy director of strategy analytics. Our research shows that the market stock and penetration rate of Bluetooth headsets are still very low; less than one tenth of people in the world own Bluetooth headsets, so there is still a lot of room for growth. As leading suppliers no longer bundle wired headsets with new smartphones, the Bluetooth headset market has great potential. “

Ken Hyers continued, “by 2020, Apple will maintain a leading position in the TWS segment, but its dominant position is shrinking as competition intensifies. Apple is expected to face fierce competition from Xiaomi, Samsung and Huawei in 2021. The market for TWS headphones is already overcrowded; despite strong sales prospects, consolidation is inevitable in the next few years. ” More reading: NPD: Bluetooth headset sales in the United States account for 54% of the headset market in the first half of 2016 Edge computing in the deployment of Internet of things? Strategy Analytics: in Q1, 2018, the market size of tablet PC will drop by 7%, while the leading manufacturers will take advantage of it Apple, Samsung and Microsoft dominate tablet market revenue strategy Analytics: the global Smartphone Application Processor market revenue is expected to reach US $30 billion in 2018

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