The following is the China luxury camping Market Report From Prada recommended by recordtrend.com. And this article belongs to the classification: Data information diagram, Tourism economy.
In the post epidemic era, luxury camping (glamorous + camping) has become one of the most fashionable trends among young tourists in China, and has attracted a broader customer base. In addition to the experience of nature, its charm and luxurious connotation have also been well transformed into social media hotspots: there are more than 4million activity related user generated content (UGC) posts on xiaohongshu, and the search popularity has increased by 75% year-on-year.
This booming trend indicates a broad market prospect for outdoor equipment and clothing. As predicted by AI media, the industry is expected to reach 562.1 billion yuan (US $84 billion) by 2025.
Camping is very popular in China
From 2014 to 2020, the market size of Chinese campsites increased from 7.71 billion yuan (US $1.6 billion) to 16.8 billion yuan (US $251 million), with a compound growth rate of 13.9%.
AI media consulting analysts said that the market size of campsites is expected to continue to grow in the future, which is mainly due to the growth of the overall tourism market and the trend that customers tend to take short trips and experience nature more closely.
Compared with traditional camping, luxury camping has swept the younger generation of China
By 2020, the number of campers in China will reach 360million, with luxury camping accounting for 20%.
The proportion of purchasing luxury camping equipment is getting higher and higher
In 2021, 26.5% of customers spent less than 3000 yuan on luxury tent equipment; 25.9% of customers spend 3000-5000 yuan on luxury tent equipment; 47.6% of customers spend more than 5000 yuan.
In the past, customers spent an average of 6995.3 yuan ($1038) on luxury tent equipment.
Luxury camping equipment preferred by customers
In 2021, more than half of customers bought tents, damp proof mats, sleeping bags and tent lights.
21.3% of customers bought exquisite camping equipment such as star lamps and kerosene lamps.
Why do people participate in luxury camping activities
In 2021, the two main motives of Chinese luxury tents are “love nature” and “experience a new life”.
The main purpose of generation Z is to relax and relieve stress, accounting for 84.2%.
The most popular activities among generation Z campers are barbecue and picnic, accounting for 91.2% of the total.
How international brands take advantage of camping trends
Gucci and the north face launched a camping cooperation series.
More reading: Outdoor Information Network: 2015 China camping market data report iResearch: the scale of China’s luxury online shopping market is expected to reach 10.73 billion yuan in 2011. China Tourism Research Institute: tourism economic situation in the first quarter of 2022 and prospects for the first half of the year. United Nations World Tourism Organization: the first World Tourism Barometer in 2022. Bureau of Statistics: the Dragon Boat Festival “holiday” in 2016 Travel report – infographic Tourism Competitiveness Report: China’s output in environment and services – infographic digital Bureau: which global theme park is stronger—— Infographic business travel has changed. Who is important about content search services? Infographic salecycle: 81% of visitors on tourism websites have left the new outlet of online tourism without completing their orders. Vacation travel has become a new favorite – infographic National Tourism Administration: a picture of understanding China’s tourism investment opportunities. Comparison of online consumption habits of non / luxury tourists – infographic Chinese tourists to Japan soared, Become the largest source of tourists in Japan – infographic online peripheral self-service travel market analysis – infographic Opera: mobile devices have become the main equipment for travel search and reservation
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