The following is the Review of tourism industry in 2020 and prospect in 2021 From Star recommended by recordtrend.com. And this article belongs to the classification: original, Tourism economy.
Snapshot of travel behavior change in 2020
In the United States, as expected, with the start of the pandemic in early 2020 and the nationwide implementation of social alienation measures, the number of tourists to big cities such as Chicago, Seattle and New York has decreased significantly, while the number of tourists to remote and rural areas such as Omaha, Nebraska and billings, Montana has increased year on year.
As travelers choose destinations closer to home, they are more likely to drive than fly. In terms of domestic hotel bookings, domestic flight bookings and their recovery, hotel bookings have recovered by 40%, down 60% from a year ago.
When we break down accommodation bookings into daily views, we see some exciting growth. We can see the early signs of sustained recovery – tourism booking data in 2021 shows an upward trend.
As mentioned above, the United States has the least decline and the fastest recovery in summer, and will continue to show an upward trend in 2021. The decline in Europe, Middle East and Africa (EMEA) was slightly higher than that in the US, but it did show a strong recovery in early summer.
Tourism trends in 2021
The booking window is still short. In 2021, the number of tourists in each region in January is higher than that of last year.
The growth of “stock up period” in 2021 is good news for tourism marketers
In early March 2020, the “lead time” shows a huge fluctuation, probably because travelers plan to stay away from the pandemic and think it won’t last so long. The longer preparation period is good news, which proves the confidence of travelers.
The figure above shows the year-on-year index of passenger flow in 2020 and 2019. The black dotted line indicates “normal” or 2019 data. The recovery of tourism is slower than that of other industries, which is lower than 80% of the level in 2019. However, the data show that compared with other segments of the tourism industry, budget hotels have performed well this year. Budget hotels returned to 90% of normal in four months.
Read more: sojern: 2018 tourism destination marketing guide sojern: 2016 Q2 global tourism trend insight (with report) sojern: 2016 Q1 global tourism insight (with report) sojern: UK and France tourism search volume dropped more than 80% year on year sojern: focus on Asia Pacific hoteliers report sojern: 2018 Q3 global tourism trend report sojern: 2019 Facebook and Instag Ram travel advertising report sojern: 2020 North America Travel advertising report sojern: 2018 Hotel insight report sojern: 2016 Q3 global tourism industry trend insight report (with download) sojern: 2019 Asia Pacific travel marketing advertising report WTTC: 2017 global tourism industry economic impact report verto: most of the high viscosity travel services in the United States come from technology giant ACSI: American Airlines Yes marketing: understanding travelers’ journey
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