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Shanghai Disneyland, one of the top ten popular scenic spots during the May Day holiday in 2021 From Ctrip & Xinhua Finance

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Ctrip and Xinhua Finance released the “2021” May 1 “travel big data report” (hereinafter referred to as the “report”), which shows that 21% of the “00” group travel; Beijing has become the most popular tourist city, and Shanghai Disneyland Resort ranks first among the top 10 popular scenic spots. Among them, Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu, Xi’an, Nanjing, Chongqing, Wuhan and Changsha were shortlisted as the top ten popular tourist cities during the May Day golden week.

Shanghai Disneyland Resort, Summer Palace, Huashan, Chengdu Giant Panda Breeding Research Base, Badaling Great Wall, Yuanmingyuan, Zhuozheng garden, Changlong wildlife world, Longmen Grottoes and Xi’an city wall are among the top 10 popular scenic spots in the May Day golden week.

Consumers have a strong desire to travel across provinces. Compared with the same period in 2019, the daily order volume of Ctrip’s air tickets increased by about 28%. Shanghai – Beijing, Beijing – Shanghai, Chengdu – Beijing, Beijing – Chengdu, Guangzhou – Shanghai, Shanghai – Guangzhou, Guangzhou – Beijing, Beijing – Guangzhou, Shenzhen – Shanghai, Shanghai – Shenzhen are the top ten popular routes of the May Day golden week.

According to the report, the “post-90s” accounted for 37% of this year’s “May Day” travel crowd, and became the absolute main force of travel“ The “post-80s” ranked second, accounting for 27%“ In this golden week, the “post-80s” show a bright performance, accounting for 21%, and tourism consumption directly catch up with the “post-80s”. In gender distribution, Ctrip female users accounted for 51%, slightly higher than male users.

By comparison, the differences of tourism consumption between the “Post-00” and “post-80” groups. Taking scenic spots as an example, among the popular scenic spots favored by the “Post-00”, Huashan, famous for its “danger”, ranks first, followed by Yuanmingyuan, summer palace and Humble Administrator’s garden, and only Shanghai Disneyland Resort is among the top ten theme park scenic spots.

Among the top 10 popular scenic spots favored by the “post-80s”, 6 are theme park scenic spots, namely: Shanghai Disneyland Resort, Shanghai Haichang Ocean Park, Changlong wildlife world, Zhuhai Changlong ocean Kingdom, Beijing Happy Valley and China dinosaur park. In this way, “Liuwa” is the top priority of the “post-80s” small holiday.

In addition, more differences can be found through keyword search. In the keyword search of “after 00”, snacks, night market, milk tea, clock in and landmark buildings ranked in the top five“ The top five keywords of “post-80s” are “scenic spot”, “Sanya”, “self driving route”, “bar” and “Changlong”.

According to the report, Jingzhou, Lianyungang, Shantou, Huzhou, Datong, Luoyang, Huai’an, Zhangjiajie, Jining and Rizhao are among the top 100 cities in terms of order volume in 2019 and 2021.

Affected by the backflow of outbound tourism consumption, the trend of quality leisure tourism during the May Day holiday is more significant, which is mainly reflected in the “high star hotel” and “private group”. Data shows that in Ctrip’s “May Day” hotel orders, high star hotels account for nearly 40% of the total, and coastal resort hotels, suburban resort hotels and Theme Park hotels have become consumers’ favorite.

Private group, Ctrip private group in this year’s “May Day” holiday orders compared with the same period in 2019 growth of about 230%. Among them, Beijing, Guilin, Guiyang, Sanya, Hohhot, Xi’an, Yinchuan, Zhangjiajie, Lijiang and Xiamen are the top 10 popular destinations for private groups. Among the new destinations, Guiyang, Beihai and Zhangjiajie are the top three.

Red tourism is also a popular choice in this small holiday. According to the report, the keyword “red tourism” increased about seven times during May day compared with the same period in April. Compared with the same period in 2019, the order volume of Ctrip’s red tourist attractions has increased by about 375%. Yuanmingyuan, Zhongshan Mausoleum, National Museum of China, Tiananmen Square and Langya Mountain are popular red tourist attractions.

The report points out that this year’s “May Day” golden week is the most popular public holiday in the tourism market since the outbreak of the epidemic, and the familiar “people following the crowd” mode is returning again. With the acceleration of the popularization of vaccines in China, the follow-up tourism market may also maintain a strong growth momentum. We believe that in the following summer vacation market and National Day holiday, The domestic tourism economy will burst out more powerful vitality.

Zikuai technology read more: Ctrip & Guiyang tourism big data: Guiyang online tourism big data report in the first half of 2018 China Tourism Research Institute & Ctrip: from November 2017 to April 2018, the number of ice and snow tourists increased by 89%. Ctrip: tourism consumption and popularity of new year’s day in 2019 Financial analysis of four online tourism websites of tuniu Ctrip: report on elderly tourists’ taking the plane in 2016: the enthusiasm of “aunt” is higher than that of “Uncle” Ctrip: 2019-2020 business travel management market white paper (download attached) Ctrip: 2020 “May 1” new trend of tourism consumption big data forecast Ctrip: 2020 “May 1” domestic scenic spot booking tourism trend report Ctrip: 2019 revenue 35.7 billion yuan, year-on-year 15% growth

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