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Tourism data report on May Day holiday in 2021 From Daily interaction

The following is the Tourism data report on May Day holiday in 2021 From Daily interaction recommended by And this article belongs to the classification: Travel booking.

This year’s “May Day” holiday has brilliant weather and plenty of holidays. It is also the first small and long holiday after the normalization of epidemic prevention and control. Everyone has become “activists” to enjoy the beautiful mountains and rivers of the motherland. According to the data released by the Ministry of culture and tourism, during the May Day holiday in 2021, 230 million domestic tourists visited China, exceeding that of the same period before the epidemic, and the domestic tourism revenue returned to 77% before the epidemic. Data intelligence service provider daily interactive (stock code 300766) released the “2021” May Day holiday tourism data report “, through the population and spatial dynamic data analysis tool -” population disk “, it has insight into the popular tourism destination cities during the period of May Day The tourist situation and other aspects of the scenic spot explain in detail the new attractions of the May Day holiday.

Population flow is active during the May Day holiday

Guangzhou, Suzhou and Shenzhen welcome more visitors

During the May Day holiday, people’s willingness to travel is strong, domestic tourism is hot, and the population flow in various cities is more active. The daily interaction focuses on the population flow of major popular tourist destination cities in China.

According to the data, during the May Day holiday in 2021, the average daily inflow of Guangzhou population reached 732200, ranking first; Suzhou ranked second with an average daily inflow of 441500; Shenzhen, Hangzhou and Nanjing ranked third to fifth.

According to the data of the city’s average daily outflow population, during the May Day holiday in 2021, Shenzhen’s average daily outflow population reached 7500300, ranking first; Guangzhou ranked second with an average daily outflow of 692500 people; Beijing, Shanghai and Chengdu ranked third to fifth.

In general, the average daily inflow and outflow of population in Guangzhou and Shenzhen are among the top three, which also shows that the population flow in these two cities is the most active. People in Beijing and Shanghai are more willing to travel during May Day. Suzhou’s performance on May Day this year is particularly outstanding. With its unique cultural and tourism activities, Suzhou’s holiday economy has been stimulated. In particular, the Suzhou Theme Concert “mountain and river order” once became a hot topic on the Internet.

Hangzhou West Lake ranks first in visitors

The characteristics of the major scenic spots are very different

During the May Day holiday, the daily interaction conducted continuous observation on the flow of visitors to major scenic spots across the country.

According to the data, the top ten tourist attractions during the May Day holiday are Hangzhou West Lake, Beijing Olympic Park, Wuhan East Lake, Xi’an city wall, Beijing Shichahai Park, Guangzhou Changlong tourist resort, Nanjing Zhongshan Mausoleum scenic spot, Hangzhou Xixi wetland, Tianjin five Avenue and Suzhou Pingjiang road historical block.

Compared with the “top 10 visitors ranking for May Day holiday 2020” released last year, Hangzhou West Lake and Xixi wetland, as the old wanghong scenic spots, still dominate the list. The West Lake scenic spot is in the first place; The popularity of Wuhan East Lake scenic spot has risen, jumping to the third place from the 10th place last year; In addition, Xi’an city wall, Tianjin Fifth Avenue and Suzhou Pingjiang Road Historic District have been listed for the first time in recent three years. It can be speculated that with the popularity of national style in recent years and the arrival of the centenary of the founding of the party this year, people’s enthusiasm for cultural travel is even higher.

Daily interaction further analyzes the tourist portraits of these ten scenic spots, and finds that the characteristics of each scenic spot are very different.

In terms of the proportion of tourists’ gender, the top three scenic spots favored by male groups in the top ten tourist flow during May Day are Guangzhou Changlong tourist resort, Wuhan East Lake scenic spot and Beijing Olympic Park; The top three scenic spots favored by female groups are Tianjin Wudao road cultural tourism area, Beijing Shichahai Scenic Area and Hangzhou Xixi Wetland scenic area. Thus, in the choice of tourism destination, men are more inclined to sports and adventure, while women are more inclined to culture and leisure.

From the age proportion of tourists, the “post-95” and “Post-00” people love to “play with water”. Data show that Xixi Wetland in Hangzhou, East Lake scenic spot in Wuhan and West Lake scenic spot in Hangzhou are more attractive among people under 24 years old. In addition to the landscape of these three scenic spots, Hanfu culture related activities were also held during May Day this year. When the Hanfu grand meeting meets the “May Day” holiday, more young people are looking forward to these landscapes full of “river lake charm”.

As the “mainstay” of the society, people aged 25-44 take care of their children and enjoy leisure during May Day. According to the data, Beijing Olympic Park, Guangzhou Changlong tourist resort and Suzhou Pingjiang Road Historic District are the most popular scenic spots in this age group. At the same time of sports and leisure, it is also a good choice for children to feel the charm of history and culture with themselves.

The “Post-70s” and “post-60s” tend to visit Shichahai in Beijing, Wudao road in Tianjin and Zhongshan Mausoleum in Nanjing.

Strong recovery of Wuhan tourism economy

The flow of people in well-known business districts exceeds the level of the same period before the epidemic

Wuhan, which is running on the road of economic recovery after the epidemic, has bright tourism data on May 1 this year. According to public data, 51 A-level scenic spots in Wuhan received nearly 2.73 million tourists during the May Day holiday, generating 231 million yuan of tourism revenue, all higher than the same period in 2019. The number of visitors to the “May Day” holiday scenic spots released by daily interactive ranking is in the top 10, and Wuhan East Lake open tourist area ranks third.

The data shows that the average daily passenger flow of Wuhan scenic spot during the May Day holiday in 2021 has increased significantly compared with the previous two years, and the average daily passenger flow exceeds the level of the same period before the epidemic. The peak passenger flow is on May 4, with 388000 people.

According to the proportion of visitors to the top 10 popular scenic spots in Wuhan, the Yellow Crane Tower ranks the first, with 33% of visitors “clocking in”; East Lake flute scenic spot ranked second, with 14.38% of the tourists choosing to come here to get close to nature; Wuhan Happy Valley ranked third, with 10.00% tourists.

According to the data, during the May Day holiday in 2021, the top 10 cities of Wuhan are Huanggang City, Xiaogan City, Changsha City, Ezhou City, Beijing City, Shanghai City, Nanchang City, Huangshi City, Zhengzhou City and Xianning City, half of which are outside the province.

The business district of Wuhan is also rejuvenated. Data show that during the May Day holiday in 2021, the average daily flow of people in Hanjiang Road business district is the highest, reaching 123600; Jiejiekou business district ranked second, with an average daily flow of 93100 people; The average daily flow of people in Wuguang business district is 89400, ranking third. Judging from the recovery of business districts, the bustling degree of major business districts is far higher than that of the same period in 2019, among which Wuguang business district is the best, with an increase of 47.40% over the same period in 2019; The average daily passenger flow of optical valley pedestrian street increased by 43.29%, ranking second; The recovery of jiejiekou business district ranked third, with an increase of 29.46% over the same period in 2019.

In 2021, the familiar “people following the crowd” mode will return, the follow-up tourism market may also maintain a strong growth momentum, and the domestic tourism economy will burst out more powerful vitality. Daily interaction will also continue to pay attention to the population flow among cities, and use data to find new phenomena and highlights. Read more: daily interactive big data: online consumption will recover first in March 2020, Online shopping app ushers in spring Ctrip & Guiyang tourism big data: Guiyang online tourism big data report in the first half of 2018 WTTC: ranking list of global tourism cities in 2018 Ministry of culture and Tourism: receiving 502 million domestic tourists nationwide from October 1 to 4, 2018 new demands of science and technology of Chinese tourists in the eyes of foreign media – Information Map consumer brand report: seeking the truth people’s Bank of China: 2019 Top 10 M & A of tourism in 2018, OTA giants absent: tourism revenue of eight provinces exceeds 20 billion yuan in the Spring Festival of 2019 The number of outbound tourists exceeded 7 million during the golden week of national day in, with a year-on-year growth of 10%. The truth of the recovery of tourism industry: outbound tourists travel to China, but encounter “fake high end”

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