The following is the During the Dragon Boat Festival holiday in 2022, 79.61 million domestic tourists will travel, and the domestic tourism revenue will be 25.82 billion yuan From Ministry of culture and Tourism recommended by recordtrend.com. And this article belongs to the classification: Travel reservation.
According to the calculation of the data center of the Ministry of culture and tourism, during the Dragon Boat Festival holiday in 2022, 79.61 million domestic tourists will travel nationwide, a year-on-year decrease of 10.7% and a comparable recovery to 86.8% in the same period in 2019; The domestic tourism revenue reached 25.82 billion yuan, a year-on-year decrease of 12.2%, and recovered to 65.6% in the same period in 2019. The national cultural and tourism holiday market is generally safe, stable and orderly.
With the continuous favorable policies, the business confidence of tourism enterprises and the enthusiasm of tourists have been quickly restored. Before the Dragon Boat Festival, all localities have issued favorable policies to support the recovery and development of culture and tourism, helping the recovery of culture and tourism market. The Ministry of culture and tourism issued a notice to adjust the “circuit breaker” mechanism for inter provincial tourism, and further pinpoint the “circuit breaker” areas for inter provincial team tourism to the county (District) level. All regions responded positively. Henan, Hunan, Guizhou, Jiangxi, Guangxi, Zhejiang, Jilin, Tianjin, Inner Mongolia and other places successively announced the resumption of inter provincial team tourism and “air ticket + Hotel” business, and the tourism search of major OTA platforms increased significantly. The search and booking volume of medium and long-distance tourism products in low-risk areas such as Nanjing, Zhengzhou, Xi’an, Shenzhen, Wuhan, Guangzhou, Dalian, Tianjin, Harbin and Changsha increased significantly. Tourism enterprises follow the trend and strive to launch long-term tourism products for the middle-aged and the elderly, parent-child camping for family tourism and other tourism products. Unlike the Qingming Festival and the May Day holiday, the tourism market boom is limited to source cities. During the Dragon Boat Festival holiday, the market boom of medium and long-distance destinations in Yunnan, Guizhou, Hainan, Jilin, Xinjiang and so on has significantly warmed up, and the regional balance of the national tourism market has improved.
The popularity of folk tourism remains high, and the supply of cultural and tourism products is abundant. Inheriting excellent traditional culture has become an important feature of the Dragon Boat Festival holiday tourism market. Many places have launched experience activities such as dragon boat race, Hanfu garden tour, zongzi making, sachet making, etc., integrating “traditional culture and customs” into “tourism vacation scenes”, so as to provide more consumption choices for tourists. Tai’an, Shandong Province held the Dragon Boat Festival folk culture blessing festival of “Tianzhu scenic spot” and launched night performances such as “Millennium intangible cultural heritage – Fire Dragon and steel flower”. Guiyang, Guizhou Province held “our festival, Dragon Boat Festival and Intangible Cultural Heritage Inheritance series activities”. Tianshui, Gansu Province launched activities such as the Dragon Boat Festival poetry meeting of “visiting the fairyland of Yuquan with Han family costumes” and “intoxicating the Qin style with poetic rites and elegant rhymes”. Chuxiong, Yunnan Province, has specially launched a number of Dragon Boat Festival themed tour routes to take tourists to experience the colorful folk culture of wrapping zongzi, making sachets, and rowing dragon boats. Qingdao Laoshan Scenic Spot launched a “ticket free” gift package and issued special consumption vouchers to tourists to further help enterprises in their rescue.
Local tour, peripheral tour and self driving tour are dominant, and parent-child and camping products are favored by the market. Affected by the epidemic, the decision-making cycle and travel radius of consumers have been shortened. The “light tourism”, “micro vacation” and “residential hotel” characterized by short time, short distance and high frequency are favored by tourists. Holiday hotels, high-quality rural homestays and hotels around the theme park in the suburbs of the first and second tier cities are well booked. The Dragon Boat Festival folk customs, farming and picking, camping and picnicking, and rafting have become the four hot topics of the Dragon Boat Festival holiday. Shanghai residents have a strong demand for relaxation and leisure, and the booking of tourism products in Beijing suburbs is hot. The Dragon Boat Festival holiday is closely followed by International Children’s Day, and parent-child travel has become a highlight of the market. Featured farms, homestays, art galleries and museums with the theme of parent-child and family are very popular. Scenic spots such as happy valley in Beijing and Shanghai have been reopened, attracting a large number of parent-child families. Camping products are very popular. The Shanghai Niulu camping Bay Forest Park campsite has been open for booking on an online platform since June 2. In less than half a day, the overnight camping products of the camp on June 3 have been sold out in full.
Digital technology enables product and service innovation and brings new cultural and tourism experiences. Using 5g, AR, VR, AI and other digital technologies, various regions actively carry out rich and colorful online cultural and tourism activities such as cloud performance, cloud entertainment and cloud tourism, and bring immersive new experiences to the broad masses of the people from multiple dimensions and perspectives. Beijing held a series of themed activities of “Dragon Boat Festival on the cloud – cloud Tour”, Chongqing Tongliang and Lugang ancient town in Changhua, Taiwan jointly held “Dragon Boat Festival on the cloud in Chongqing and Taiwan”, and Yunnan Diqing held “Diqing Shangri La Dragon Boat Festival on the cloud”. Hebei, Zhejiang, Jiangsu, Sichuan, Hunan and other places have strengthened the application of smart tourism technology to facilitate tourists to obtain one-stop information such as reservation, flow restriction, epidemic prevention and control, and management services through the official wechat official account of the scenic spot, and use big data to guide tourists to travel off peak, so as to achieve scientific control and smart flow restriction.
More reading: Ministry of culture and Tourism: 502million domestic tourists were received nationwide from October 1 to 4, 2018 Ministry of culture and Tourism: statistical survey report of national travel agencies in the second quarter of 2020 Ministry of culture and Tourism: statistical survey report of national travel agencies in the third quarter of 2021 Ministry of culture and Tourism: statistical survey of national travel agencies in 2021 Ministry of culture and Tourism: statistical bulletin of cultural and tourism development in 2020 Ministry of culture and Tourism: the first quarter of 2021 National star rated hotel Statistical Survey Ministry of culture and Tourism: National Travel Agency statistical survey report for the third quarter of 2020 Ministry of culture and Tourism: 542million people traveled on the first four days of the National Day in 2019; domestic tourism revenue was 452.63 billion yuan Ministry of culture and Tourism: 830million people traveled in the first quarter of 2022, a year-on-year decrease of 19.0%; Ministry of culture and Tourism: 70% of tourists traveled within a radius of 300 kilometers during the Dragon Boat Festival holiday in 2019 Ministry of culture and Tourism: the second in 2021 Quarterly National Star Hotel statistical survey report Ministry of culture and Tourism: in 2019, China’s total tourism revenue was 6.63 trillion yuan, an increase of 11% year on year. Ministry of culture and Tourism: in 2020, the number of tourists on the first four days of the May Day holiday exceeded 100million. Ministry of culture and Tourism: in 2019, the average rental rate of national star hotels fell to 59.88% in Q3. Ministry of culture and Tourism: it is expected that 450million people will travel on the Spring Festival in 2020
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