The following is the It is estimated that the global LCD monitor shipment will reach 150 million in 2021, with an annual growth rate of 8.6% From TrendForce recommended by recordtrend.com. And this article belongs to the classification: TrendForce.
According to trendforce, driven by the demand for remote office and education, the shipment of LCD monitors will reach 140 million units in 2020, with an annual growth rate of 8.6%, reaching a new high in the past decade, and this wave of demand momentum will continue to the first half of 2021. Compared with the same period last year, the LCD monitor shipment performance in the first quarter increased by 34.1%. It is expected that the annual growth rate in the second quarter will also exceed 10%, which is expected to boost the annual shipment volume in 2021 to 150 million units, with an annual growth rate of 7.3%. In addition, apart from being the key project of LCD monitor brand factory and panel factory resources, the electronic competitive products that have attracted much attention from the market also continue to benefit from the economic demand this year. It is estimated that in 2021, the shipment will reach 25.9 million units, an annual increase of 41%, accounting for 17.3% of the total LCD monitors.
According to trendforce, Samsung Electronics and ASUS are expected to perform well in terms of the annual shipment growth rate of the top 10 LCD monitor brands in 2021. As for Samsung, although the supply of its panel factories has been greatly reduced this year, the company has set the target of expanding the market share of LCD monitors last year. Therefore, in view of the advance layout of panel and complete machine procurement, it is estimated that the annual growth rate of shipment will exceed 20%, becoming the brand with the highest growth rate in 2021; ASUS is expected to increase its shipment by more than 10% this year due to the booming consumer market demand and the hot sale of E-sports products.
Panel supply exceeds demand, resulting in high prices, the second quarter of the brand to increase the retail price of products
Although the overall LCD monitor market has high shipping momentum, the supply chain of panels and parts can not meet the demand of brand manufacturers, which inhibits the growth of some LCD monitors in the first half of 2021. Trendforce consulting specially mentioned that the gap between supply and demand of LCD monitor panel was as high as 11% in the first quarter of 2021, which was in short supply and led to the panel price rising. As a result, the price of LCD monitor panel module generally increased by US $3.5 to US $4.5 in March and April. In May, when the supply and demand situation could not be improved, trendforce consulting expected the price rise to continue.
On the whole, trendforce Jibang consulting believes that with panel prices rising for nearly nine months, some brand factories began to face loss pressure in the second quarter. In response to rising costs, brand factories will also significantly increase the retail prices of their products in this quarter. Therefore, it remains to be seen whether the demand momentum of the follow-up consumer market can still be maintained.
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