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2021 Internet media industry strategy report From Tianfeng securities

The following is the 2021 Internet media industry strategy report From Tianfeng securities recommended by And this article belongs to the classification: Securities report, User Research.

New mode: in the era of stock fighting, private domain traffic is the trend. With the mobile Internet entering the mature period, the growth of user scale slows down, the development cost keeps rising, the competition changes from traffic to stock, decentralization has become the market trend, and the value of community and Internet red goods is highlighted. At the same time, privacy protection will be gradually strengthened, advertisers’ data access is limited, and the private domain traffic industry chain has great commercial value. In the future, it is expected to drive changes in the fields of marketing and brand building, and all parties in the industry will benefit from this fast-growing field.

New format: the era of cloud Games has come, the content is becoming a trend, 5g applications are changing with each passing day, and cloud games may enter the stage of large-scale application and growth. At the same time, the game going out to sea as an important part of cultural output will become the long-term development trend of the industry. In the future, the game industry will use high-quality R & D to improve the success rate and income ability of the game, so as to hedge the small impact caused by the rising flow cost. In the long run, the industry still has good growth of new consumption: the strong return of offline consumption, the new pattern to enhance the profit space With the gradual effective control of the epidemic situation and the introduction of the new crown vaccine, the offline consumption will pick up obviously.

We believe that the offline consumption scene is still an important traffic entrance, and the commercial value is worthy of long-term attention. The medical beauty consumption, life circle advertising, movies, etc. will gradually return to normal, and the investment opportunities and growth of subdivided industries are worthy of attention.

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