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The following is the Insight of folding screen smart phone users in 2020 recommended by recordtrend.com. And this article belongs to the classification: Intelligent mobile phone, User Research.
Smart phone market can be described as fierce competition, network, chip, screen, fast charging every detail can create a new outlet. With the implementation of flexible screen technology, folding screen mobile phone has become a new “favorite” in the smart phone market, and also become the highland of competition among major mobile phone brands. Daily interactive (stock code 300766) push big data to conduct data insight into the domestic folding screen mobile phone market, show the development of folding screen mobile phone, and release the first folding screen mobile phone user portrait.
From concept to reality
Folding screen mobile phone market is growing rapidly
Development history of folding screen mobile phone
As early as October 2018, Rouyu technology released the world’s first folding screen mobile phone, flexpai, to turn the folding screen technology from concept to reality. In 2019, the concept of domestic folding screen mobile phone will become popular with the new products released by Samsung and Huawei. In 2020, more folding screen mobile phones will come out one after another, and the domestic folding screen mobile phone market has initially formed.
Daily interactive push big data insight found that since the fourth quarter of 2019, the number of active devices of folding screen mobile phones has increased rapidly. Judging from the recent growth, the number of active devices of folding screen mobile phones increased by 116% in the third quarter of 2020 compared with the second quarter.
Another wave of “overturning”
Huawei and Samsung mobile phones with fire folding screen
In the mainstream folding screen mobile phone market in China, the data shows that as of the third quarter of 2020, Huawei mate XS ranked first with 72.0%, while Huawei mate X of the older generation ranked fifth with 3.6% of the share. Samsung is more dominant in the number of mainstream folding screen models. The Samsung Galaxy fold released in February 2019 ranked second with an 8.6% share, while the W20 released by Samsung in November of the same year ranked third with 8.2%. The other two folding screen mobile phones, Galaxy Z flip and Galaxy Z fold2, were launched in August and September this year, occupying the fourth and sixth places respectively. Lenovo will also be the seventh largest mobile phone maker to be released in May 2020.
The first portrait of mobile phone users with folding screen
Male users account for nearly 80%
Folding screen mobile phones can not be produced in large scale due to the complexity of flexible screen technology, and the price and quantity are relatively small. Daily interactive push big data has insight into the folding screen mobile phone users, released the first folding screen mobile phone user portrait, and insight into the characteristics of this group of “minority” people from the user base portrait, interest characteristics and app preferences.
According to the daily interactive big data, from the perspective of gender distribution, men account for 79.4% of the users of folding screen mobile phones. Compared with the gender proportion of the whole population, men are the absolute main consumer force of folding screen mobile phones. With its high sense of technology and novel experience, folding screen has a strong attraction to male users.
From the perspective of age distribution, folding screen mobile phone users are concentrated in the 25-44 age group, among which, the highest proportion of people aged 35-44 accounts for 41.0%, far exceeding the proportion of the whole population of the same age group. It seems that the post-85s and the Post-70s with successful careers are the first to catch up with the trend of folding screen mobile phones.
The consumption level distribution of folding screen mobile phone users is quite different from that of the whole population. The proportion of high consumption group is 65.8%, which occupies the leading position. Folding screen mobile phones are often priced at 10000 yuan, which requires high consumption capacity to support.
From the perspective of city level distribution, the first and second tier cities of folding screen mobile phone users account for 24.2% and 43.2% respectively, which are higher than those of corresponding cities with full population. It can be seen that the first and second tier cities are the main battlefield of folding screen mobile phones.
In which cities do folding screen phones sell best? Beijing and Shanghai occupy the top two with TGI values of 3.3 and 2.5 respectively, which are worthy of being “international metropolis”; Xi’an, which is “the first ancient capital”, ranks third with TGI of 1.9; Shenzhen, the first special economic zone, has a TGI of 1.8, ranking fourth; Chengdu, which lives in Bashi, ranks fifth with 1.4 TGI value.
High “local tyrant” attribute of mobile phone users with folding screen
They pursue refined life and invest
The daily interactive big data shows that the TGI of the “local tyrant” tag of folding screen mobile phone users is as high as 26.3, and their interest preference characteristics of “buying a house” and “leisure tourism” are 4.9 times and 3.0 times that of ordinary people, with obvious preference. In addition, the “stock trading” tag TGI of 7.4 shows that mobile phone users are interested in investing.
What kind of people are folding screen mobile phone users in their life? Daily interactive big data show that their preference index (TGI) of “housekeeping service” reaches 11.7. They can liberate themselves from housework and spend more time to create value. Their preference index of “food strategy” is as high as 6.7. They like to punch in the red restaurant and taste the delicious food from all over the country. In addition, they also like to “keep pets”, pay attention to “sports health”, and attach great importance to the quality of life.
From the perspective of fashion and mobile phone shopping preferences, they have more obvious preferences for shopping on mobile phones. Among them, the preference index of luxury e-commerce app library reached 31.8, ranking first. Sam’s member store app, an import supermarket, ranked second with a preference index of 15.4. Amazon shopping, fashion e-commerce app changed from “poison” to “dewu” and Jingdong ranked third to fifth. From the point of view of “popular shopping”, people who are keen on shopping for high-quality products are not fussy about the price of popular products, and they are not very picky about the price of popular products.
From the perspective of travel preference, it is normal for the “local tyrants” who use folding screen mobile phones to fly by plane. The interest preference index of Air China and flight norm reaches 21.5 and 17.8, which are on the list one after another. High end hotels at home and abroad are also their frequent patrons. Marriott travel home and booking ranked first and fourth with a TGI of 42.6 and 19.4 respectively. Mercedes me, the exclusive vehicle application software of Mercedes Benz, ranks second with a TGI value of 30.1.
Folding screen mobile phone is still a niche market at present, but because of its high-tech content, novel experience and low production, it has become the representative of “high-end” in the domestic mobile phone market, and is also the field that many mobile phone brands strive to reach. However, with the maturity of technology, it is believed that more and more folding screen mobile phones will appear, and the price will become more and more competitive. The folding screen mobile phone market still has a large space for growth.
Read more: Q & me: survey report on camera use behavior of smart phones in Vietnam Apple iPad accounts for 89% emarketer: the elderly in the UK are smart digital shoppers, but they don’t buy online. Korea future creation science department: in 2014, the per capita traffic of 4G mobile phones in South Korea was 3.2g, three times that of 3G users. E-Car Research Institute: insight report on single car buyers Law: millennials in the United States are not “cold” to the stock market CTR: analysis of TV viewing characteristics of young viewers in small and medium-sized cities Analysis: the average use time of smart phone app increased by nearly 20 minutes a day compared with the same period last year. After 00, secrets in the mobile phone: 6000 yuan reward to the anchor and king of math teacher: Pew Research Center: survey shows that low-income people in the United States increasingly rely on smart phones
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