Social influence of MCN institutions in the first quarter of 2021 From Crowley

The following is the Social influence of MCN institutions in the first quarter of 2021 From Crowley recommended by recordtrend.com. And this article belongs to the classification: Webcast.

With the rapid development of new media, policy support and capital support from the platform side, MCN institutions have become the preferred path for the current major industries.

In order to fully demonstrate the strength of content creators and account operation ability of MCN organizations, so as to help investors and advertisers more easily judge the commercial value of each MCN.

Crowley released the social influence list of MCN institutions in the first quarter of 2021.

Data cycle

January 1, 2021 – March 31, 2021

List dimension

The Kwai Chi index is based on the number of media and the media’s strength, creativity, communication and interaction in the micro-blog, tiktok, WeChat and other platforms.

Fan power: the main evaluation indicators are the number of fans / followers of we media, etc;

Creativity: the main evaluation index is the number of original microblogs / articles / videos published by we media;

Communication power: the main evaluation indicators are the number of readings of we media / average number of readings, etc;

Interactivity: the main evaluation indicators were the number of times we media were forwarded, commented and liked, the average number of times we media were forwarded, commented and liked, and the average interaction rate.

Note: fan power, creative power, communication power and interaction power are calculated by the normalized algorithm in proportion, with 100 points as the upper limit, two decimal places reserved and rounded.

More reading: Kwai: 2020 Q3’s most influential social impact KOL Inventory (download): Kr: 2019 beauty makeup red man marketing report (download): Kr: “President” live delivery analysis report (download) Klose: 2020 four big platforms (micro-blog tiktok, Xiaohong book) KOL fans analysis report (download) Klose: KOL “commercial price” Top 10 required skills to improve “value” (attached with download) Crowe: white paper on ecological development of online Red e-commerce in 2019 (attached with download) Crowe: insight report on 2020 double 11 Shopping Festival (attached with download) Crowe: analysis report on marketing value of food KOL in 2020 (attached with download) Crowe: inventory of short video content development in the first half of 2020 (attached with download) Crowe: marketing insight report under wechat ecology (download attached) Crowe: Double 11 report of online Red e-commerce in 2019 (download attached) Crowe: new growth force of online Red e-commerce (download attached) Crowe: white paper on the development of China’s MCN industry in 2019 (download attached) Crowe: insight report on user behavior of Himalayan audio book in 2018 (download attached) Crowe: insight into the development trend of auto we media in 2017 (download attached)

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