The following is the 2020 China idol Industry Development Report From Yi en recommended by recordtrend.com. And this article belongs to the classification: Network entertainment, Yien consulting.
According to the 46th “statistical report on the development of Internet in China” released by CNNIC, as of June 2020, the number of Internet users in China has reached 940 million, and is growing steadily. The large scale of Internet users and their consumption potential have laid a solid foundation for the development of China’s idol economy. According to Yien’s estimation, the total scale of China’s idol industry may exceed 130 billion in 2020.
In recent years, the user’s media usage habit has gradually shifted to the Internet, and the quality of online student content represented by online drama and online comprehensive has become more and more high. In addition, live broadcast, short video and other emerging content continue to emerge. Based on the development of high-quality online student content, the Internet has gradually evolved into the main channel for incubating idols. Mao Buyi, Cai Xukun, Zhu Yilong, Xiao Zhan, r1se and other idols are all Popular Idols emerging from the popularity of online TV series. The popularity of Li Jiaqi, Wei Ya, Li Ziqi, Ding Zhen and others in the new media social era highlights the charm of Internet star making.
In addition, from the perspective of idol brokerage operation, under the promotion of professional brokerage companies such as Wah haw Wah, Shidai Fengjun and Lehua entertainment, China’s idol brokerage tends to be professional and ecological. From the introduction of Japan and Korea model to gradually explore the new mode based on China’s Internet Ecology and the whole industry chain’s idols operation; from single idol brokers to gradually form the industrial ecology from the idols cultivation, fans operation to the whole industry chain layout of shadow, drama, ensemble and music; from single to strong Internet economy, the Chinese Internet plus “Internet +” era. Idol industry ushered in new opportunities for development.
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