Report of 618 brand enterprises in 2021 From Yibang power
The following is the Report of 618 brand enterprises in 2021 From Yibang power recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report.
In 618, Zhongda promotion has evolved from Jingdong’s own store celebration activities into the most important online shopping festival in the whole retail industry every year. New and old platforms and offline stores have joined in one after another to bring a shopping feast for consumers with various consumer brands.
Compared with the past, 618 has new changes this year. On the one hand, tmall, Jingdong and other platforms were launched ahead of schedule, and the pre-sale activities started in late May, extending the whole promotion to one month; Tiktok and other fast moving platforms are actively joining the Kwai Chung, bringing new traffic and new play to bring new weather to 618. For retail brand enterprises, under the condition of limited resources, how to maximize the comprehensive income through channel investment portfolio has become a big test for each Shopping Festival.
In order to have a more real understanding of enterprises’ participation in the promotion, Yibang think tank conducted an in-depth investigation on brand investment, revealing the 618 war from another perspective. We have the following findings:
1、 Tmall becomes the main battlefield
In 618 this year, 80% of the enterprises interviewed participated in tmall activities, and more than half of the brand enterprises participating in tmall activities left more than 30% of the mid year promotion budget to tmall. Among them, 10.6% of enterprises allocate more than 80% of the budget on tmall platform; 23.4% of enterprises put 30% to 50% of their budget in tmall. 40% of the enterprises interviewed said that more than half of the 618 sales this year are expected to come from tmall. In the past year, 50% of the enterprises interviewed have obtained the highest investment transformation on tmall platform.
2. Live e-commerce is popular
Kwai Chung, which is 618 more than last year, has seen a big increase in the companies that participated in the tiktok, the jitter and the fast selling platform promotion this year. Among them, Kwai Chung and tiktok activities accounted for 46.6% and 24.1% of the respondents respectively, 2 times more than last year. In terms of budget, over 20% of the total budget of 1/4 enterprises is tiktok.
3. Traditional platforms are falling behind
The survey found that the popular platforms of 618 such as Suning e-buy and Gome in the past few years are no longer the focus of brand enterprises. In 618 this year, only 20.7% and 5.2% of the respondents participated in Suning and Gome platform activities. Most of the investment budgets left for the two platforms are less than 5%.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
