2021 China variety annual insight Report From Yien
The following is the 2021 China variety annual insight Report From Yien recommended by recordtrend.com. And this article belongs to the classification: research report, Network entertainment, Yien consulting.
In 2021, the overall performance of the variety show market is “calm”, and it is more and more difficult to find national popular variety shows. The voice of TV variety shows, which have always been dominant, has gradually weakened, and the fully blossoming online variety shows have opened a new chapter.
With the restriction of talent show variety shows, variety shows with themes such as love, comedy and workplace have attracted more and more attention. The accelerated entry of the short video platform has added new vitality to the variety track. The rise of nianfan variety may become a strong shot to retain loyal users among platforms in the future. “She variety”, Guochao culture and plain variety brought a new atmosphere to the variety market in 2021. I believe that more potential will be released in the future.
By summarizing the performance of the variety show market in 2021, we find that the variety show market will show the following trends in the future: on the one hand, the audience of variety show content with various themes such as comedy, love and workplace will show a trend of more and more differentiation; On the other hand, the continuous dominance of comedy programs such as “talk show conference” and “annual Comedy Competition” will promote the popularity of comedy variety shows to continue to rise. Finally, with the increasing number of short variety shows launched by long and short video platforms, short variety shows will continue to release their influence in the future.
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