India audio advertising program purchase report From Xaxis India

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The following is the India audio advertising program purchase report From Xaxis India recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.

According to a new report from xaxis India, Indian consumers spend an average of 19.1 hours a week listening to music, which is more than 7% higher than the global average, but advertisers are still hesitant to allocate the budget to the programmed purchase of audio advertising.

The program purchase report of audio advertising finds that although the popularity rate among consumers is very high, only 71% of audio advertisers invest less than 10% of total advertising investment in digital channels, while 50% of publishers and media owners do not have income from digital audio advertising at present.

According to the publisher, the four most important indicators of procedural purchase of audio advertising are brand awareness (71%), advertising recall rate (71%), coverage and frequency (54%) and listening rate (54%).

The report also found that the lack of a clear understanding of the impact of programmed purchase of audio advertising is a major obstacle for more than half of advertisers to incorporate the programmed purchase of audio advertising into their planning budget (57%). Advertising measurement is another key obstacle to the implementation of audio advertising program purchase (44%). As a result, only 9% of advertisers and advertising agents consider increasing the return on investment through digital audio advertising.

The future of the digital audio industry looks optimistic, according to the report. The number of smartphone users in India is expected to reach 829 million by 2022, so the vast majority of advertisers (94%) believe that mobile devices are the most effective means to reach the audience. This was followed by vehicles (72%), home devices and assistants (42%), tablets (31%) and desktop or notebook computers (26%). India’s music industry is expected to grow at a CAGR of 15.8% in the 2019-2024 fiscal year, and audio streaming is expected to be a key catalyst for this growth.

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