China’s cross border online shopping trend in 2020 From Amazon & Baidu

The following is the China’s cross border online shopping trend in 2020 From Amazon & Baidu recommended by recordtrend.com. And this article belongs to the classification: Overseas shopping, Online shopping.

Amazon overseas shopping and Baidu search big data released “insight into the trend of China’s cross border online shopping in 2020” today, which analyzes the new features and trends of China’s cross-border online shopping consumption in 2020, as well as the image of consumers, and depicts a picture of cross-border online shopping consumption in the post epidemic era. The favorable policies of the Chinese market and the continuous release of consumption potential have created good conditions for the vigorous development of cross-border e-commerce. The new characteristics of cross-border online shopping consumption trend provided by this trend insight can bring more enlightenment for the new development of cross-border online shopping consumption in the post epidemic era.

The popularity of cross-border online shopping remains unchanged, and the user scale and consumption power continue to expand

In 2020, COVID-19’s “black swan” hit the global economy and trade. The epidemic has accelerated the transfer of consumption to the online, creating more consumption scenarios and demands. Cross border e-commerce has ushered in a general growth in this round of online tide. This joint trend insight shows that under the epidemic situation, consumers’ attention to cross-border online shopping is on the rise, and the heat of search and discussion has increased significantly. Baidu search big data shows that in 2020, the search heat of related content of “cross border e-commerce” keywords has increased by 20% compared with that in 2019“ The search for “how to buy overseas goods during the epidemic period” has surged by more than 200% in the past year, confirming consumers’ enthusiasm for cross-border online shopping.

In terms of regional distribution, the reference Amazon overseas shopping users cover 363 cities in 31 provinces and cities. Among them, the first tier cities have gathered nearly one third of cross-border online shopping users, with obvious head effect. The regions with the fastest user growth come from the central and western cities, such as Shizuishan City and Sanmenxia City. It is worth noting that the sinking markets such as the fourth tier cities are very eye-catching both in terms of the expansion of user scale and the improvement of consumption power. Data show that in 2020, the proportion of Amazon’s overseas shopping users from the fourth tier cities will increase from 28% in 2019 to 32%. The cities with the highest per capita consumption amount are distributed in the sinking market, such as Jinzhong City, Chifeng City, Fushun City, etc. China’s cross-border online shopping market shows the trend of leading by the first tier cities, growing in the central and western regions, and continuous expansion of the sinking market. 1、 Second tier cities have formed huge consumer groups, and the rapid growth of the sinking market will further release the consumption potential of this super large market in China.

The main force of post-90s consumption is rising, and the trend of cross-border online shopping is becoming younger

The younger trend of cross-border online shopping consumers is also worthy of attention. According to Baidu search big data, the proportion of post-90s users in cross-border online shopping population is increasing year by year, accounting for 41% in 2020, and the proportion of post-90s users is also more than 11%. In addition to the new middle class, young mothers and new employees remain active in cross-border online shopping, and most of them are post-90s.

The changing trend of age is also directly reflected in consumers’ shopping preference and commodity choice. Relying on Baidu search big data, this trend insight summarizes the consumer preferences of users aged 25, 30 and 45. Young users around 25 years old mainly satisfy their own interests and hobbies, such as handbills, games, shoes and other fashion items. The consumption preference of 30-year-old users in family scenarios is obvious, while the mature consumers over 45 pay more attention to quality and are willing to buy big brand clothing and health food. With the younger trend of cross-border online shopping becoming more and more obvious, the consumption preference, consumption motivation and consumption potential of young customers may be important variables affecting the future development of the industry.

“Housing economy” activates consumption scene and demand, normalizes health and quality consumption

After nearly a decade of evolution, cross-border online shopping has gradually become popular from the stage of minority taste, integrating into all aspects of life scenes, and becoming a part of users’ normal consumption. In 2020, the development of “house economy” and the “house” consumption scene created by the epidemic situation are very representative.

The special period of 2020 brings a long time at home, and activates rich online consumption scenarios such as remote work, online learning and home fitness. The consumption trend of Amazon overseas outsourcing also reflects the consumption characteristics of the “home” scene, which is most typically reflected in the hot sales of health and home categories. Tableware and kitchenware, small household appliances, gardening DIY tools and other products are very popular, such as Tefal Tefu frying pan   Delonghi Delong coffee machine, Koizumi Chengqi study chair and other practical home goods are popular, and more Chinese consumers know and buy them.

In addition, the growth of health category is also very eye-catching. The trend insight shows that among the top 30 brands with the fastest annual sales growth, health products occupy 7 seats. In addition to the sales of emergency products such as masks, body temperature guns and goggles, health products such as move free Festival and Swisse Swisse are also on sale, and health consumption tends to be normalized.

Also popular with consumers are outdoor scene related products. Among the best-selling items of Amazon’s overseas outdoor products, in addition to traditional outdoor items such as assault suits, there are more practical items such as snow peak  、 Coleman outdoor tents, outdoor cooking utensils and other camping supplies are at the top of the sales list. To a certain extent, this reflects consumers’ expectation of outdoor life, and they are no longer satisfied with the punch card tourism in scenic spots. More specific outdoor experience is being paid attention to and tried.

Price is not the only standard, experience and service affect user choice

This trend insight also summarizes the top ten attractive elements of cross-border online shopping. According to Baidu search big data, price preference is still the first factor, but the user’s evaluation standard is no longer single. Factors such as genuine product guarantee, high quality of goods, complete categories, personalization and spiritual food also affect the user’s choice. At the same time, consumers are most concerned about the details in the process of cross-border online shopping, such as authentic product guarantee, logistics, after-sales service and product selection, which reflects their attention to the consumption experience.

Amazon overseas shopping has been committed to creating a high-quality shopping experience for cross-border online shopping consumers and continuously optimizing it to benefit more consumers. From 2020, both Amazon Prime members and non prime members will be able to enjoy the convenience of cross-border direct mail through the long-term free mail policy of Amazon’s overseas purchase to varying degrees. Last year, the number of products that consumers can buy on Amazon has exceeded 30 million, opening the era of “big selection”. Consumers can not only buy popular overseas products, but also choose their favorite niche products to experience the real sense of “buy the world”. In addition, Chinese consumers can also shop through wechat app store and Baidu smart app store according to their own shopping habits and preferences, which makes the overseas shopping channel more convenient.

According to the data of the Ministry of Commerce, China has become the world’s largest online retail market for eight consecutive years. In 2020, the scale of cross-border e-commerce retail imports in China has exceeded 100 billion yuan. Li Yanchuan, vice president of Amazon China and person in charge of Amazon overseas shopping in China, believes that the pulling effect of consumption on the economy continues to increase, while cross-border e-commerce connects domestic and foreign countries and is at the intersection of “double circulation”. He said: “Amazon overseas shopping will continue to deepen the localization measures, and create more value for consumers by expanding the selection scale, introducing more cross-border categories, practicing multi-channel strategy, and deepening the regional market, so as to help the healthy development of China’s cross-border e-commerce industry as always. We will also continue to focus on the “new middle class”, especially young consumers, to meet their growing personalized, differentiated and differentiated consumption needs, and strive to create a more immersive cross-border online shopping experience. ” More reading: emarketer: Alibaba’s share of global mobile advertising market will be close to 11% in 2016 Baidu: search for big data on world children’s Day 2020 campus bullying fever will rise 81% after the start of school data interpretation: what is the possibility of Wanda’s success as an e-commerce company? Baidu: 2020 national day search big data “National Day Wedding” fever decreased by 74% year-on-year: Baidu: short video marketing white paper 2 (download) 2018Q1-2020Q1 Baidu online marketing services revenue and growth rate (with original data table) Baidu: New Coronavirus pneumonia search big data report – 2021 annual report of Baidu marketing appliance industry Baidu: 3q20 net profit of US $2.015 billion year on year performance turn loss Baidu & National Open University: AI + white paper on higher education development and Application, Baidu: 1q20 financial report teleconference record competitors can not gain market share and make profits at the same time Baidu: 1q20 revenue 22.5 billion yuan exceeds market expectations

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