2021 tremble oral care TikTok Report From Massive arithmetic

The following is the 2021 tremble oral care TikTok Report From Massive arithmetic recommended by recordtrend.com. And this article belongs to the classification: Life data, research report.

After the epidemic, China’s FMCG market still has a good performance. In terms of categories, the sales growth of personal care is the strongest. Driven by the improvement of residents’ income level, the upgrading of consumption concept and the awakening of oral health awareness of the younger generation, the consumption demand of oral care is bound to increase. The oral care industry continues to innovate and develop from products to services, bringing more market development space to the oral care industry. Based on the industry research and data accumulation of the daily chemical industry, tiktok is presenting the new concept of the new concept, the 2021 voice hearing industry insight report, which is expected to provide valuable insights and opportunities for the daily practitioners. The tiktok tiktok tiktok oral transmission line is based on the perspective of the consumption of vibrato oral care products. It analyzes the latest pattern of jorin daily oral circuit, focusing on the daily research of oral industry, content ecology, crowd characteristics and future marketing trends. It reflects the development status and future trend of the dental industry in the content ecology.

The oral medical service market is growing rapidly, and the awareness of oral care is rooted in the mind

Driven by the upgrading of consumption, the enhancement of oral care awareness, the increase of oral disease cases and favorable regulatory policies, from 2015 to 2020, the market scale of China’s oral medical services increased from 75.7 billion yuan to 119.9 billion yuan, with a CAGR of 9.6%. It is expected to expand rapidly at a growth rate of 19.9%, and it is expected to achieve a scale of 299.8 billion yuan in 2025.

The scale of China’s oral care industry exceeds 49 billion yuan, and the industry competition is fierce

In 2020, the sales scale of China’s oral care industry reached 49.1 billion, with a year-on-year increase of 6.0%. Oral care has entered the adjustment period with a high growth rate of more than 10% in the previous two years, and the growth rate has slowed down. From the performance of brand concentration in the industry, with the addition of innovative brands, the overall concentration in the oral industry has continued to decline and the competition has become white hot in recent years. However, the core single product status of the head brand is still stable. According to Nielsen data, more than 85% of the top 100 best-selling products, such as toothpaste and mouthwash, were also listed last year. No matter how the brand competition is, the status of best-selling products is hard to shake.

The improvement of residents’ oral health literacy is conducive to the development of the industry

The results of the fourth national oral health epidemiological survey released in 2017 show that, on the one hand, with the change of people’s eating habits, the prevalence of dental caries in children is on the rise, and at the same time, the periodontal health of adults is not optimistic; On the other hand, with the deepening of the supply side reform of oral health services, the level of oral health literacy and health behavior of Chinese residents have improved to varying degrees. In 2019, the National Health Commission issued the healthy oral action plan (2019-2025), which is an important measure to maintain people’s oral health, defines the development goals, and strengthens the oral health work of key groups such as pregnant women, children, adolescents and the elderly.

The content of oral care received high attention, and the release of related topics and contents increased

From the vibrato oral content data, oral care tiktok is still in the stage of rapid development, video distribution increased by more than 612%, and the volume of broadcasting is over 25%. Dry goods sharing, product recommendation collection, dental care guide for professional stomatologists, etc. about oral care are popular all over the network.

Cleaning before care, toothpaste, toothbrush and electronic intelligent products attracted the most attention

Toothpaste and toothbrush are the most concerned categories, and the amount of contributions is very high; The amount of contributions of oral spray content is very high, but the broadcast attention is not obvious, indicating that the content quality needs to be improved. In addition, the consumer demand for oral spray oral care products needs to be further stimulated.

Local oral care brands have high reputation and recognition, and cutting-edge brands are outstanding

In 2021, the brand of vibrato dental care continued to develop rapidly. The growth of local tiktok brand content was 263.5%, and the local brands were far more than the international brands in terms of word recognition and recognition. In 2021, the development of brand voice showed a trend of popularity. Among them, the volume of the public brand increased by 1.25 times, and the result was gratifying.

Rich types, new and unique oral content ecology help the development of oral industry

In the vibrato, oral care tiktok is rich in content, including bloggers’ daily assessment, oral health knowledge science, story scripts and creative vlog, and so on. The content quality and expression way also cater to the audience’s tastes and interests.

The demand for oral care is released rapidly, and the search peak occurs at the turn of seasons

With the improvement of people’s income level and awareness of oral health care, the demand for oral care is accelerated. At the same time, the rise of short video content accelerates the rapid development and dissemination of oral related content, and users’ active search behavior is further strengthened. From the data, oral problems are easy to occur at the turn of seasons, which is the peak of overall search.

What to recommend, usage, whitening and breath freshness are the core demands

Tiktok, from toothbrush to mouthwash, from slobber to breath, all kinds of oral care products are available. In the process of chattering, search for product’s reputation, recommendation, evaluation and brush technique, and health knowledge become good channels for everyone to protect teeth. From children to pregnant women to the elderly, the recommendation for good things of different people is very high.

National love of teeth and national love of teeth – healthy oral cavity, smiling China

Tiktok oral care core population in 2021, the female users’ osmotic concentration (TGI) and male users’ performance were relatively balanced. After 80, the core population of oral population was relatively high. The population of oral cavity was younger. From the geographical distribution, the city was covered by all levels of city, and the oral population preferred the master of science, humanities, science and life.

Regardless of men and women, toothpaste, toothbrush and braces are the most concerned sub categories

Female users pay high attention to the problem of breath. At the same time, oral cleaning can remove dental plaque, soft dirt and food residues, and female users pay more attention to it; Male users are very interested in toothpaste and braces. Toothpicks are very convenient and can remove oral debris, which is also the focus of many male users.

Young users pay attention to neat teeth, while older users pay more attention to tooth health

In 2021, the distribution of Vibro oral care was slightly different among different age groups. When young, users would pay more attention to the tidy teeth, correct teeth to save smiles, and the teeth became the most concerned content. With age, the users were more concerned about the health of tiktok, and more concerned about the efficacy and composition of toothpaste.

People in different regions pay equal attention to the content of oral care products

Low line cities pay more attention to tooth cleaning and fresh breath, while high line cities pay more attention to dental correction, and the demand for oral maintenance is further upgraded.

Topics related to oral care are very hot

With the upgrading of consumption, people attach more importance to oral care. Meanwhile, the acceptance of new products and brands is increasing. The topic of vibrant, vibrant, toothpaste, toothpaste, tiktok and dental science is very high. It also gives more market opportunities for cosmetic dental care.

Segmentation focuses on the consumption dynamics of young people and meets a variety of scenarios

Young consumers pay more attention to their own image and have a high demand for fresh breath, orthodontics, whitening and odor removal. At the same time, the attention rate of selling words with travel clothes, white peach, food grade, fruit flavor and xylitol is very high. Driven by the demand for whitening teeth, oral cleaning and fresh breath, the market demand for refined and innovative oral products will be further stimulated.

Teeth are related to beauty and health. It is predicted that there will be high demand in the oral beauty market in the future

Slobber and oral spray for tone problems will become the unexpected winner of the oral market. According to the statistics of the demand points of oral care, orthodontics, tooth health, tooth whitening and fresh breath have become the four major needs, and the needs of oral treatment such as tartar, tooth washing and dental calculus have also attracted much attention.

Lingering fragrance: safe and edible ingredients, fresh and natural taste

Products such as toothpaste, mouthwash and mouth spray should be used by everyone and every day. As imported commodities, their ingredients are very important to consumers when choosing. Safe, healthy, edible and pure natural ingredients are the most concerned by everyone; Curiosity about taste has driven the search for strange tastes such as white peach, grapefruit, milk tea and cherry blossoms to soar, and everyone has planted grass.

When the seasons change and the climate changes, the dental quality changes, and the nursing needs have different emphases

In different seasons, temperature, humidity and dietary preferences will change, and the quality of teeth will change with the change of seasons. In spring and summer, the weather is dry and hot, and the attention to breath, dispelling fire and ulcer will increase; In the alternation of summer, autumn, winter and spring, it is easy to have sore throat or inflammation, and the attention to oral cleaning and sterilization will also increase. Brand marketing can refer to the seasonal changes under different functional scenarios to arrange the rhythm.

Keep up with the focus of consumers, expand the product line and create popular products

In the past two years, cutting-edge oral brands have risen rapidly, responded quickly to the needs of consumers, pushed through the old and brought forth the new in terms of product packaging, efficacy and ingredients, and directly hit the interests of consumers. In the days when the epidemic situation is wearing masks every day, they have met the new consumption needs of consumers for oral care, and have won many young consumers.

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