Commercial distribution guide of leisure games in 2021 From Pangolin & massive engine
The following is the Commercial distribution guide of leisure games in 2021 From Pangolin & massive engine recommended by recordtrend.com. And this article belongs to the classification: research report, network game.
Purchase volume, consumption scale and realized ROI
Determine the overall profit of the game
The growth of leisure game users gradually tends to saturation, and the continuous increase of similar products also makes the homogenization of products more and more serious. Casual games need to find a more suitable buying volume launch strategy at the commercial level, improve the overall buying volume and realize ROI through fine operation, and finally help improve the profit of the whole life cycle of the game.
Realization of pangolin purchase volume
One stop commercial solution
We can obtain the key factors to achieve ROI objectives, such as IPU (advertising display frequency per capita), activation of CPA, retention and Realization of ECPM, through the splitting formula. In order to achieve the ROI goal, pangolin provides customized solutions for the leisure game industry through efficient commercialization and two-way cooperation with user growth.
01 / reasonably set advertising scenes Improve liquidity
In order to better enable developers to configure advertising styles according to the nature of game products, improve IPU and change ECPM, the commercial distribution guide for leisure games provides different advertising realization strategies for super leisure and medium leisure games based on game characteristics, retention and life cycle for developers’ reference and optimization.
Super casual game IAA strategy: focus on multiple advertising styles to maximize traffic value
The goal of super casual games is to realize cost recovery in a short time. It is recommended to pay more attention to various advertising styles and improve IPU as much as possible, so as to maximize the traffic value. In addition to conventional incentive video and full screen video points, graphic advertising style has natural ECPM advantages in super casual games, especially new screen insertion and open screen advertising. Super casual game developers can focus on it.
IAA strategy for moderate casual games: optimize advertising scenes in combination with game links to protect user experience
The advertising setting of medium leisure games needs to be based on the protection of user experience. Most of the advertising styles are based on Incentive video. Therefore, refined operation and expanding revenue space are important means to improve ARPU. In addition, for leisure game developers who adopt mixed cash, pangolin also suggests to increase open screen and new plug-in screen advertising by groups to unlock more budget types.
02 / borrow gromore aggregation tool Maximize realized income
Waterfall, i.e. waterfall flow, is an advertisement realization strategy. Advertisements will be sorted from high to low according to the ECPM of each advertising platform. The guide to commercial distribution of leisure games provides a fine strategy for setting waterfall advertising, which improves the display efficiency of advertising by optimizing waterfall advertising points and advertising levels, and finally enlarges the high CPM revenue of waterfall.
In order to help better enlarge the advertising revenue of waterfall, the aggregated product gromore currently supports developers to achieve extreme optimization in product functions.
The maximum reserve price support is 3000 yuan;
Waterfall can support up to 60 layers at the same time (open + non open, up to 200 layers);
Support all mainstream adn platforms in China
03 / develop launch strategy by stages Catch a huge amount of engine traffic in one net
Seizing the market through buying volume is the main way for leisure game developers to quickly realize user growth. Therefore, based on the release accumulation of huge engines and pangolins, the leisure game commercialization distribution guide also gives the release strategy of leisure games from 0 to 1 to help leisure game developers realize user growth in all stages of buying volume.
04 / selected pangolin launch products
Help high advertising intention users obtain
In addition, in order to help casual game developers maximize the efficiency of advertising, the guide to commercial distribution of casual games points out that pangolin iteratively optimizes “key behaviors and advertising times” and other launch products on the basis of traditional launch products such as activating / retaining double bids, so as to help advertisers obtain high advertising intention users who meet the requirements of specific advertising behaviors, Fully meet the advertising needs of advertisers in different demand scenarios.
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